CategoryClients

July 23, 2021 — Many web design agencies consider it a badge of honor that they win work exclusively through word-of-mouth recommendations. In this article, Paul Boag explains why that is entirely the wrong attitude and what to do about it. Read more…

April 21, 2021 — As designers, we are often burdened by the responsibility of producing and managing website content. It’s not our job to write it, but it’s not the client’s either. We can avert disaster by including content production in the design process. Read more…

April 15, 2021 — Selling is key to growing your web design business, but it doesn’t have to be complicated! With clear goals, customer research, and proven closing techniques, anyone can find new clients. Read more…

March 30, 2021 — In this article, Michael Rispoli explains how he evaluated the decision of whether or not to adopt a serverless database for client projects. This decision will focus on three lenses: the functional aspects of the technology, the developer experience, and the business ramifications of adoption. Read more…

March 18, 2021 — The secret to growing a successful web design business is thinking of design as a service, not a product. When you focus on recurring revenue and sell to one targeted niche, you can grow a business faster than ever. Read more…

January 22, 2021 — For hungry freelancers, it can be hard to turn work away. But in the long run, saying no to a project that’s a bad fit will make you a better freelancer. This article will help freelancers and consultants think critically about when to decline an opportunity or request and how to do so assertively but kindly. Read more…

September 21, 2020 — In this article, Matt Saunders offers some straightforward advice on how you can become a more business-savvy web designer and take your practice to the next level. Read more…

August 21, 2020 — A website earns a backlink whenever another website links to it. In this article, Suzanne Scacca explains why backlinks are so highly sought after in marketing, and why web designers should keep this in mind when designing websites for clients. Read more…

July 10, 2020 — Our latest book Click! How to Encourage Clicks Without Shady Tricks is one of our most creative — beautifully designed and filled with great strategies for increasing conversion without falling into the dead-end routine of dark patterns. Read more…

December 16, 2019 — Having a face-to-face meeting with your client can cause anxiety for those of us that push pixels for a living, but even the simplest kind of sketching can help. The sitemap meeting can be a minefield of multiple stakeholders, multi-dimensional categories, historical analytics, new products and mobile-first demands. Using a live illustration of a customer site journey, you can create a meaningful sitemap with which site visitors will resonate. Read more…