There is something about digital you should know

Editor's Notes

17. Dyson is about sustainable engineering He applied that trait to his target problem, designing and creating more than 5,000 prototypes (talk about sweating the details) before arriving at a solution: The patented “root cyclone technology,” guaranteed to never lose suction. He pitched his invention to the major manufacturers, who all turned him down. So he took matters into his own hands and, in 1993, launched the brand that now bears his name. Dyson today claims sales of more than 15 million units worldwide.
18. Banner concerts blew up banner adv conventions and connected youngsters with a bank in an authentic, REAL way
19. Wiesman actually built a car, live on a motor show
20. Lurpak helps people find other decent, local ingredients
21. We involved people in emotional touching story for one year, building up to the big climax, the birth of a baby elephant
22. Volkswagen believes you can make people do more when you make it fun. That’s not a point-of-difference, that is a point of view.