98" Crystal UHD DU9000 4K Smart TV (2024)

Supersize your Wow

Top 4 features

Supersize Picture Enhancer

AI-powered enhancements for super large screen

Motion Xcelerator 120Hz

Get motion clarity for games up to 4K 120H

Samsung Tizen OS

Upscale your entertainment with Samsung Tizen OS

Q-Symphony

TV and soundbar orchestrated in perfect harmony

Playing video Playing video

Viewing experience may vary according to types of content and format.

Playing video Playing video

Check for Q-Symphony compatibility on soundbar product specifications. Soundbar sold separately.

Picture quality

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The Samsung Crystal UHD Processor 4K chip is on display in the middle amidst many colorful plates and ornaments.

The Samsung Crystal UHD Processor 4K chip is on display in the middle amidst many colorful plates and ornaments.

Crystal Processor 4K

Feel every colour as it was intended in powerful 4K

Crystal Processor 4K lets the true colours of shows and movies shine with powerful upscaling technology, so you get up to 4K resolution for the content you love.

Viewing experience may vary according to types of content and format.
Upscaling may not apply to PC connection and Game Mode.

Layered screens depict 4K Upscaling at work. Light ripples through the layered screens to optimize the picture at the forefront. The details of a palm tree, skateboard and shoes of a skateboarder in a scene are upscaled to great clarity.

Layered screens depict 4K Upscaling at work. Light ripples through the layered screens to optimize the picture at the forefront. The details of a palm tree, skateboard and shoes of a skateboarder in a scene are upscaled to great clarity.

4K Upscaling

Watch your favorite content in 4K

Powerful 4K upscaling ensures you get up to 4K resolution for the content you love.

Viewing experience may vary according to types of content and format.
Upscaling may not apply to PC connection and Game Mode.

PurColour

Fine-tuned colours for a vibrant, lifelike picture

PurColour expresses the content you watch in vivid colours. It enables the TV to express a huge range of colours for optimal picture performance that translates into an immersive viewing experience.

Contrast Enhancer

Enhanced sense of depth and colour

Contrast Enhancer dynamically adjusts your screen's contrast, resulting in an enhanced sense of depth and colour when you watch content.

HDR (High Dynamic Range)

Better contrast with rich darks and bright lights

High Dynamic Range increases the ratio between the lightest and the darkest regions in a scene, so you can enjoy an enormous spectrum of colours and visual detail, in both bright and dark scenes.

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Gaming experience

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An action game is playing onscreen, with the Game bar onscreen at the bottom. The player selects Game Genre, Virtual Aim Point, Screen Ratio, then Minimap Zoom. The First Descendant game logo is on the top.

An action game is playing onscreen, with the Game bar onscreen at the bottom. The player selects Game Genre, Virtual Aim Point, Screen Ratio, then Minimap Zoom. The First Descendant game logo is on the top.

Game Bar

Optimise your gaming experience

Bigger and wider TV screens with 21:9 and 32:9 ratios give you expansive views and a heightened gaming experience. Optimize your gameplay even more with Game Bar for easy access to various game settings.

Super Ultrawide GameView(21:9, 32:9) is available for certain PC and console games supporting ultrawide screens.
Some game titles may not support this feature.
Game Bar's Zoom-in mode is not supported in some refresh rates.
Game Bar UI is subject to change without prior notice.
Screen resolution change from external device may be required.

Two screens with the Auto Low Latency Mode On and Off during gameplay. As jump is pushed on the controller, the character on the screen with the feature On jumps faster than it does on the screen with the feature Off.

Two screens with the Auto Low Latency Mode On and Off during gameplay. As jump is pushed on the controller, the character on the screen with the feature On jumps faster than it does on the screen with the feature Off.

Auto Low Latency Mode (ALLM)

Faster, smoother, low input lag gameplay

Auto Low Latency Mode sets optimal latency settings for your games automatically, allowing for smooth gaming and reactions to your commands.

Low input lag is measured based on internal testing conditions and it is subject to change according to game setting or specific conditions.

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Sound

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A person on a motorcycle is zipping past from one side to another. Built-in speakers follow the sound of the motorcycle as it moves.

A person on a motorcycle is zipping past from one side to another. Built-in speakers follow the sound of the motorcycle as it moves.

OTS Lite

Immersive virtual sound that tracks the action

3D surround sound with our virtual top channel audio allows you to be immersed in the audio experience.

Soundwaves beneath the TV change in shape as the TV sound adapts to the news, orchestra and basketball game being displayed.

Soundwaves beneath the TV change in shape as the TV sound adapts to the news, orchestra and basketball game being displayed.

Adaptive Sound

Enjoy sound optimised to your content

Adaptive Sound has audio scenic intelligence that optimises sound based on real-time scene analysis by content type.

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SmartThings

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3D Map View

Your TV as the control center of your home and IoT devices

Better manage your home by intuitively monitoring and controlling your home appliances and IoT devices from a 3D map of your house. Easily view and get notifications on the status of your smart devices on your TV screen.

Image is simulated and for illustration purposes only. UI is subject to change without prior notice.

Multi View

See it all on one screen

Watch what's on TV and your mobile on the same screen at the same time. Whether it's live stats for sports or cheat videos for games, simply connect your phone and multi-screen like never before. You can also enjoy optimised multi-tasking and watch content simultaneously.

Number of available views and supported apps/sources depends on the TV model and can be updated without notice. Requires Samsung account.
Multi View for mobile is available on Android 4.2 version or higher. For iOS devices, AirPlay is supported on iOS 12.3 or later.
The actual UI may differ from the image shown.

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Secure & Sustainable

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Samsung Knox Security

Your privacy. Secured.

Your privacy is now secured on Samsung TVs. Samsung Knox Security not only protects your sensitive data, but also home IoT devices connected to your TV, automatically blocking unauthorized apps or phishing sites. Samsung’s dedicated security team will help keep your TV safe with regular updates.

Secured by Knox’ applies to Samsung TVs powered by Tizen®, launched since 2015.
Security software update is guaranteed for at least three years from product launch.
Latest software update is required.

When AI Energy Mode is off, the surroundings around the TV appear bright. A smartphone screen displaying AI Energy Mode pops up, and it switches from Off to On. With adaptive brightness and AI Energy Mode activated, the energy level decreases significantly, and the scale shifts from day to night.

When AI Energy Mode is off, the surroundings around the TV appear bright. A smartphone screen displaying AI Energy Mode pops up, and it switches from Off to On. With adaptive brightness and AI Energy Mode activated, the energy level decreases significantly, and the scale shifts from day to night.

AI Energy Mode

Saves energy with intelligent analysis

Energy saving is made easy with SmartThings. With AI Energy Mode, your TV auto-detects surrounding light levels, analyses usage behaviors and TV content scene-by-scene to subtly adjust the brightness where possible, helping to reduce overall energy consumption.

Energy saving rate may vary by regions, models, sizes, viewing conditions or types of content.
Products shipped in Eco Mode have some AI Energy Mode functions enabled by default, so energy saving levels by turning on AI Energy Mode may appear lower compared to Standard Mode.
AI Energy Mode does not work with Game Mode.
Energy savings based on internal test results and may vary depending on content being displayed and surrounding brightness levels.

SolarCell Remote

A remote control made with recycled materials and charged by sunlight and indoor lighting

With a solar panel on its back that you can use for charging, you no longer need to use disposable batteries for SolarCell Remote, as they are not the best for the environment.

To charge the remote with solar energy, set the TV remote down with the solar panel facing up. Place it in your living room while your lights are turned on, or you can place it near a window where it will soak in natural sunlight.
In case the remote's battery is depleted, you can charge it using a USB-C cable. To check the remaining battery level of the remote control, refer to the TV Menu (Settings > General & Privacy > Power & Energy Saving > Available Remote Battery).
The design and button layout of the SolarCell remote may vary depending on the region.
SolarCell Remote in 2024 TV models contains a minimum of 24% recycled plastic (based on weight of total plastic)

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Sound Wow together

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Premium Q-Series Soundbar

Complete Wow theater experience

Ultra Slim Soundbar

Impossibly slim yet powerful

Essential B-Series Soundbar

Elevate sound that powers your TV experience

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