Makeup brands were some of the first to realize the true power of social media to showcase their products and connect with their fans. The investment these brands make in social is obvious in the quality and quantity of the content they produce.
In the last 30 days, the average company in this landscape has grown their audience by <0.1%. Glossier grew faster than everyone else, with 0.4% growth! On average, each post in this landscape earns more than 3.05k engagements. MAC Cosmetics is topping the charts with more than 13.5k engagements per post on their 105 posts in the last 30 days.
JUST DROPPED 😍🌴☀️ Meet our NEW ultra-high performance Born This Way Soft Matte Foundation! 💖 This Waterproof, Sweat & Humidity Resistant Foundation delivers immediate & all-day oil control while delivering a balanced, blurred, soft matte finish! ✨ Shop now on toofaced.com or tap to shop! #toofaced #tfcrueltyfree #tfbornthisway
Everything you love about a summer sheen... without having to sweat 💫 Use Futuredew as skincare all over your face (as seen by bellathomas) and/or as makeup on the high points of your face (as seen by scarletkent) for an instant, dewy glow!
Chocolate Soleil’s biggest fan right here! 🙋🏻♀️ We just dropped NEW decadent, bronzing and sculpting, cocoa-infused shades of our Chocolate Soleil Melting Bronzing & Sculpting Sticks! 😍☀️💖 These super easy to use bronzers are available now on toofaced.com! #toofaced #tfcrueltyfree #tfchocolate
NEW WAYS TO (GLOW) PLAY ✨! The same no-brush bouncy blush you know and love now comes formulated with skin-loving ingredients like vitamin E, jojoba + grape seed oils in a multi-use formula that you can bounce from cheeks to lips. Even better? There are now 13 SHADES full of fun and free of the …
Glide it on…and look at her GLOW ✨! New #MACGlowPlay Tendertalk Lip Balm is the fun way to care for lips with: ✨NEW! PH-ACTIVATED TINTS✨ 10 shiny shades shift based on the unique chemistry of your lips. ✨NEW! 24-HOUR MOISTURE*✨ Along with a nourishing blend of shea butter and jojoba seed + sunflower oils. ✨NEW! 91% NATURALLY DERIVED FORMULA**✨ Free of …
Two things we can’t live without: Lip Velvet for gorgeous lips and Brow Pen for fierce brows! 💋🖋️ Which ABH products do you take on the go? #ABHLipVelvet #ABHBrows #AnastasiaBeverlyHills
Conheça a linha Glycolic Gloss, com um ativo presente no skincare e agora na sua rotina capilar. A nossa formula com o ácido glicólico e pH ácido oferece uma ação dupla nos fios: pelo seu tamanho o ácido glicólico, consegue penetrar a fibra capilar combatendo a porosidade tratanto o cabelo de dentro para fora, e …
🍦GIVEAWAY ALERT 🍦 we’re giving ONE lucky winner the ENTIRE Fat Oil Cream collection🤤🤤 ur not gonna wanna miss out on winning these 6 NEW delicious shades!! see below for how to enter: 🎀 Follow nyxcosmetics 🩷Like and comment on this post 🧸 Tag one of your besties! ✨ comment a 🍦 on our recent posts for bonus entries! US Only. No …
In our baking era 👩🍳 danahassonn shares our world-famous jelly donut recipe. ❤️ Grab your ingredients at sephora ❤️ Roll your dough by drawing a circle on your cheeks with #highbeam ❤️ Fill your donuts with jelly using rosy #benetint Tag us using #friendswithbenefit when you try this! #benefitcosmetics #jellydonut #makeuphack #blushtrend
Concealer palooza is HERE! 🥳🎉 Buy a concealer brush & get ANY concealer formula for only $1 on tarte.com! This is a sale you won’t want to miss out on. 😏 #tartecosmetics #crueltyfree
Enhance those gorgeous brown eyes with our rich brown eyeliners! 😍✨ stacychenbeauty showing us how it’s done. Shop #UD247 Eye Pencils link in bio!
Longwearing, non-drying matte color with liner–optional precision applicator 💄🏆 Shop Always On Liquid Lipstick at ultabeauty link in bio
No mirror? No problem. No brush? No problem! Bounce from cheeks to lips with the fingertip-friendly, mirror-free formula of newly revamped #MACGlowPlay Cushiony Blush. Get the full glow down: ✨NEW! SKIN-CONDITIONING INGREDIENTS✨ including vitamin E and jojoba + grape seed oils ✨NEW! CUSHIONY COLOURS✨ Now in 13 natural-looking, glowy shades ✨ NEW WAYS TO PLAY✨ Smooth over cheeks or lips with …
Powder Louder is delivering bold brows in 9 buildable shades 💜 #nyxcosmetics #nyxprofessionalmakeup #veganformula #crueltyfree #PowderLouder
Let’s get creamy! 🍨 Shop ✨NEW✨ Fat Oil shades on nyxcosmetics.com! Here’s the inside scoop: 🕓FAT 12hr hydration, FAT care, FAT shine 💦High shine, creamy finish 🍓Packed with cloudberry oil, raspberry oil, and squalene 😍Available in 6 new shades 🥬Vegan & cruelty-free #nyxcosmetics #nyxprofessionalmakeup #veganformula #crueltyfree #FatOil
IT’S SOOO SQUISHY. Touch and glow with our mega-viral, bouncy blush – now loaded with skin-conditioning ingredients in all-new cushiony colours! #MACGlowPlay @charlotterosehansen wears Blush, Please @tiana.smith222 wears That’s Peachy @monica_love33 wears Big Diva Energy @maywsct wears Cheer Up
Get ready to blush with our Blurring Serum Blush in Hibiscus! 🌺 ✨Suitable for all skin types, this product delivers a fresh, healthy glow that will illuminate any look. #ABHBlush #AnastasiaBeverlyHills #BlushHack
Make Pink Sand Lip Velvet and Sun Baked Lip Liner your go-to duo for a gorgeous lip look that’s perfect for any time of day ☀️💘 #ABHLips #ABHLipVelvet #AnastasiaBeverlyHills
A behind the scenes look into our Lip Injection Lip Gloss Lab!! 😍 Maybe one of these is yours 😉😘 Tap to shop now! #toofaced #toofacedlipinjection #tfcrueltyfree
Jammy shades of summer 🍇 Fig Balm Dotcom gives your lips juicy moisture for hydration on-the-go. Pair with Cloud Paint in Wisp (a soft lilac) and Lip Line in Bit (a warm mauve) for a day-in-wine-country inspired look.
No lash curler needed 🙅♀️ Achieve fuller & thicker-looking lashes with just one coat of Fan Fest Mascara. 🖤 40° curved Full-Flex Fiber Brush 🖤 Clump-free 🖤 Smudge-proof #benefitcosmetics #fanfestmascara #mascara
✨ in our bridal era ✨ We created this exclusive Too Faced x Lele Sadoughi Limited Edition Wedding Day Set of 4 wedding day must-haves! This set helps ensure that your makeup looks perfect all day long with the This Is My Something Blue Bow Barrette designed by @lele_sadoughi! Get one for you and one …
We’re so confident you’re gonna love our NEW creaseless creamy concealer, you can try it FREE for 2 weeks when you take our quiz to get shade matched✨ 🎨 34 shades 🖌️ 6 undertones 🧖♀️ almost 60% skincare ingredients Head to the link to take the quiz 💜 https://bit.ly/3VOT8rd *terms & conditions apply
Effortless eyeliner look with Bri Giscombe’s tips! 24/7 Eye Pencils are perfect for smooth, quick application. 🖊️✨ Get them 40% off during the Ulta Beauty Summer Sale until July 13! https://www.ulta.com/featured/wk23_summer_sale_urban?utm_source=facebook&utm_medium=social&utm_campaign=dhfacebook&utm_content=app.dashhudson.com%2Furban-decay%2Flibrary%2Fmedia%2F428576687
drop the emoji that matches ur brow vibe!! im 💎 pic.twitter.com/HLC5urCtnD
will you accept this butter gloss? 💄🌹
105 Likes • 5 RetweetsNEW WAYS TO (GLOW) PLAY ✨! #MACGlowPlay pic.twitter.com/vnwktE0pFkpic.twitter.com/vnwktE0pFk
Happy Wednesday!! How are we all feeling? 💜
79 Likes • 2 RetweetsGlows with everything ✨. NEW #MACGlowPlay Tendertalk Lip Balm serves up a personalized, playful pop of glowy colour based on the unique chemistry of YOUR lips in 10 PH-activated, shade-shifting tints. It’s like the mood ring of makeup. pic.twitter.com/F5nIdpXdvMpic.twitter.com/F5nIdpXdvMpic.twitter.com/F5nIdpXdvMpic.twitter.com/F5nIdpXdvM
in our summer travel era ✨✈️☀️ 😍 What #toofaced products are your must haves?! 👇 #toofaced #tfcrueltyfree #summeressentials pic.twitter.com/iCU3VtsO7y
Everything you need for a summer you’ll never forget: Beauty Balm, Blurring Serum Blush, Dewy Set Setting Spray, and Shimmer Body Oil. ✨ pic.twitter.com/An7R29K2BE
Cosmic Moondust is *that* girl ✨😉 Elevate your look with #UDMoondust Eyeshadow —supercharged color, maximum sparkle, and a shimmery finish that lasts up to 16 hours. Valeria Quintero wears shade Cosmic, a sheer white sparkle. Shop at UrbanDecay.com! ✨ pic.twitter.com/1QhCYx8iSZ
Effortless eyeliner look with Bri Giscombe’s tips! 24/7 Eye Pencils are perfect for smooth, quick application. 🖊️✨ Get them 40% off during the Ulta Beauty Summer Sale until July 13! ulta.com/featured/wk23_… pic.twitter.com/ntWv8JJ9J1
you can only have one for the rest of your life: #hoola or #benetint, which are you choosing? 👇
7 Likes • 0 Retweetswhen your blush makes you look like you just came back from a beach vacation🌴🏖️
6 Likes • 1 Retweetsnothing like getting a new #benetint even though you still haven’t run out of the last one 🫶😌
5 Likes • 0 RetweetsReady to see how you stack up to your industry’s top social performers? Review the latest metrics on channels, engagement, post types, and more.