Our Mission
Enthusiasm and positivity are the principal values that underpin Prima’s culture. Our mission is to provide an enjoyable and successful experience to all businesses and individuals that we connect with. Our customers become part of our business and help us to shape the future of Prima. Our success is defined by the accomplishments of our customers. Prima pledge to create opportunities for our people to grow. Such opportunities are born from consistent individual and team excellence. Prima believes that creating a fun and rewarding workplace, with a great work-life balance, cultivates a talented team to ensure that we get it right first time for our customers
Directors
![steveM](https://cdn.statically.io/img/www.primasoftware.co.uk/wp-content/uploads/2016/09/steveM-thegem-person-240.jpg)
Steve
CEO
![ian buckley2](https://cdn.statically.io/img/www.primasoftware.co.uk/wp-content/uploads/2016/09/ian-buckley2-thegem-person-240.jpg)
Ian
Managing Director
![arun](https://cdn.statically.io/img/www.primasoftware.co.uk/wp-content/uploads/2016/09/arun-1-thegem-person-240.jpg)
Arun
Development Director
![mike james](https://cdn.statically.io/img/www.primasoftware.co.uk/wp-content/uploads/2016/09/mike-james-thegem-person-240.jpg)
Mike
Non-Executive Chairman
Associate Directors
![robharper2](https://cdn.statically.io/img/www.primasoftware.co.uk/wp-content/uploads/2016/09/robharper2-thegem-person-240.jpg)
Rob
Marketing Director
![tim capper 3](https://cdn.statically.io/img/www.primasoftware.co.uk/wp-content/uploads/2016/09/tim-capper-3-thegem-person-240.jpg)
Tim
Sales Director
![steve dennis](https://cdn.statically.io/img/www.primasoftware.co.uk/wp-content/uploads/2016/09/steve-dennis-thegem-person-240.jpg)
Steve
Customer Operations Director
![Onboarding Director](https://cdn.statically.io/img/www.primasoftware.co.uk/wp-content/uploads/2016/09/rob-polvani-thegem-person-240.jpg)
Rob
Onboarding Director
![james smith](https://cdn.statically.io/img/www.primasoftware.co.uk/wp-content/uploads/2016/09/james-smith-thegem-person-240.jpg)
James
Associate Development Director
![josephthomas](https://cdn.statically.io/img/www.primasoftware.co.uk/wp-content/uploads/2016/09/josephthomas-thegem-person-240.jpg)
Joseph Thomas
UK Onboarding Director
![Customer Care Manager](https://cdn.statically.io/img/www.primasoftware.co.uk/wp-content/uploads/2016/09/oliver-rowles-thegem-person-240.jpg)
Oliver
Customer Services Director UK & Ireland
Marketing
Onboarding
Customer Care
Development
![joanne woodman2](https://cdn.statically.io/img/www.primasoftware.co.uk/wp-content/uploads/2016/09/joanne-woodman2-thegem-person-240.jpg)
Joanne
Finance Manager
![Customer Care Supervisor](https://cdn.statically.io/img/www.primasoftware.co.uk/wp-content/uploads/2017/07/molly-clarke-thegem-person-240.jpg)
Molly
Customer Care Supervisor
![andrea thonrley](https://cdn.statically.io/img/www.primasoftware.co.uk/wp-content/uploads/2016/09/andrea-thonrley-thegem-person-240.jpg)
Andrea
Onboarding Consultant
![kate3](https://cdn.statically.io/img/www.primasoftware.co.uk/wp-content/uploads/2024/05/kate3-scaled-thegem-person-240.jpg)
Kate
Customer Care
![dan mccormick](https://cdn.statically.io/img/www.primasoftware.co.uk/wp-content/uploads/2021/07/dan-mccormick-thegem-person-240.jpg)
Daniel M.
Onboarding Consultant
![andy long](https://cdn.statically.io/img/www.primasoftware.co.uk/wp-content/uploads/2018/10/andy-long-thegem-person-240.jpg)
Andrew
Customer Comms
![kelly](https://cdn.statically.io/img/www.primasoftware.co.uk/wp-content/uploads/2016/04/kelly-thegem-person-240.jpg)
Kelly
Customer Care
![hollie phillips](https://cdn.statically.io/img/www.primasoftware.co.uk/wp-content/uploads/2021/01/hollie-phillips-1-thegem-person-240.jpg)
Hollie
Customer Care
![charlotte macdonald](https://cdn.statically.io/img/www.primasoftware.co.uk/wp-content/uploads/2021/07/charlotte-macdonald-thegem-person-240.jpg)
Charlotte
Customer Care
![sasha](https://cdn.statically.io/img/www.primasoftware.co.uk/wp-content/uploads/2024/04/sasha-thegem-person-240.png)
Sasha
Customer Care
![dan daly](https://cdn.statically.io/img/www.primasoftware.co.uk/wp-content/uploads/2021/07/dan-daly-thegem-person-240.jpg)
Daniel D.
Orientation Consultant
![gary fletcher](https://cdn.statically.io/img/www.primasoftware.co.uk/wp-content/uploads/2020/06/gary-fletcher-1-thegem-person-240.jpg)
Gary
PrimaGO Product Leader
![norm2](https://cdn.statically.io/img/www.primasoftware.co.uk/wp-content/uploads/2017/01/norm2-thegem-person-240.jpg)
Norman
Marketplace Manager
![jondaniels](https://cdn.statically.io/img/www.primasoftware.co.uk/wp-content/uploads/2021/10/jondaniels-thegem-person-240.jpg)
Jon
E-Commerce Service Consultant
![wilson cheung2](https://cdn.statically.io/img/www.primasoftware.co.uk/wp-content/uploads/2017/01/wilson-cheung2-thegem-person-240.jpg)
Wilson
Developer
![davem](https://cdn.statically.io/img/www.primasoftware.co.uk/wp-content/uploads/2017/01/davem-thegem-person-240.jpg)
Dave
Developer
![ian proctor](https://cdn.statically.io/img/www.primasoftware.co.uk/wp-content/uploads/2017/01/ian-proctor-thegem-person-240.jpg)
Ian
Developer
![jordan](https://cdn.statically.io/img/www.primasoftware.co.uk/wp-content/uploads/2018/10/jordan-1-thegem-person-240.jpg)
Jordan
Developer
![liam evans](https://cdn.statically.io/img/www.primasoftware.co.uk/wp-content/uploads/2016/09/liam-evans-thegem-person-240.jpg)
Liam
Developer
![P1000986](https://cdn.statically.io/img/www.primasoftware.co.uk/wp-content/uploads/2023/05/P1000986-scaled-thegem-person-240.jpg)
Barry
Developer
![DanielPR2-thegem-post-thumb-large](https://cdn.statically.io/img/www.primasoftware.co.uk/wp-content/uploads/2021/07/DanielPR2-thegem-post-thumb-large-thegem-person-240.png)
Daniel
Developer
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