What is brand strategy

Let’s get the facts straight, branding activities, such as designing your logo, building your website, or writing a mission statement, are not what creates your brand. Confused? This is because the brand itself lives inside the mind of the customers, so your business does not actually "create&q

With a brand strategy in place, you'll be able to clearly and confidently grow a brand that is wildly successful and widely known without doubting yourself every step of the way.

This simple 80/20 rule lends itself to many aspects of business and branding. Learn how to adopt this concept in your business.

Blog Articles about branding, visual brand design, brand strategy, graphic design, creativity and business for small creative business owners.

With a brand strategy in place, you'll be able to clearly and confidently grow a brand that is wildly successful and widely known without doubting yourself every step of the way.

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Are you in the process of creating a brand strategy for your business? Want to learn the questions you need to answer to guide your marketing campaigns?

Which brings us full circle to the importance of having a brand strategy for your business. And you're in luck because this post will walk you through an

By telling a compelling brand story and using emotional marketing to connect with customers, you can create a memorable brand experience that differentiates your brand from its competitors. In this article, we'll be exploring the importance of brand storytelling, emotional marketing, and how combining these strategies can help you connect with customers on a deeper level to build a strong brand.