We were tasked by the University of Salford to create a campaign to attract new undergraduates. We wanted to avoid the cliches usually associated with university advertising - students in the library, the nightclub, and sitting under a tree in the sunshine. Instead we focused on students choosing a path in life. Thinking about the things they were truly passionate about; the things they dreamed about when they were young. Then, studying that at the University of Salford and going on to…
Manfred Jaklitsch
