Scott Froschauer is an experimental artist who lives and works in Los Angeles, where his primary focus is exploring new spaces and techniques for communication. This series "Word on the Street”, Scott takes the familiar shape, color and type face of everyday street signs and changes the language. The language in ordinary signage is abrupt and standoffish, whereas Froschauer presents the viewer with a positive affirmation, rather than a warning. These are available in regular street sign…