Sephora >> sent 8/2014 >> Thanks for your purchase. Ready to review? >> Writing a product review is a high-energy request. In this post-purchase review request email, Sephora gives customers a second low-energy option: to pin their purchase on Pinterest. Giving customers a second option surely increases engagement with these emails. —Lindsey O'Donnell, Design Consultant, Australia, Salesforce ExactTarget Marketing Cloud