Camel launched a series of ads with young, attractive, sultry men and women on it with the tagline "pleasure to burn." The advertising company was targeting the consumer into thinking that if they purchased these cigarettes then they, too, can be young, attractive and sultry, and that they, too, can experience pleasure of some sort. But the reality of this is very much the opposite. Smoking cigarettes has been reported to reduce your sexual desire and in fact can make you tired or out of…