Kaye putnam

As the Girl/Guy Next Door Brand Archetype (Everyman), your goal is to create community. Your strengths are being relatable and practical.

3 Steps to Develop Your Unique & Compelling Brand Voice

100,000+ have taken my Brand Archetype quiz, so I'm often asked, “Kaye, how do I CHOOSE my archetypes?” Here I'm sharing four steps for choosing yours.

Your business TOTALLY could be the next ‘It brand!’ Here's how to create massive demand around your brand - in 4 steps.

As the Caregiver Brand Archetype, your goal is to help others. Your greatest strengths are your generosity and compassion. Learn more here.

Your Best Brand Indoctrination Emails - Kaye Putnam | Psychology Driven Brand Strategy. >> Create your best Brand Indoctrination (Email Welcome) Sequence to start building strong, emotional connections with your subscribers! Plus: Brand archetypes, branding ROI, branding and design.

Big Brand Magician Archetype Inspiration Magician Archetype brands can be really interesting, because they can take on many different forms. It’s a main strength of the brand type – the ability to mold and influence the world around them in new and progressive ways. In this “big brand” example, Tesla shows off its Magician Archetype brand […]

Big Brand Lover Archetype Inspiration The Lover Archetype brand can show up in many different ways. You can often see it in a love for form, design, food, and style. For a Lover Archetype, the packaging is just as important as what is inside. Brands that operate from a “passion first” ideology are tapping into […]

Big Brand Lover Archetype Inspiration The Lover Archetype brand can show up in many different ways. You can often see it in a love for form, design, food, and style. For a Lover Archetype, the packaging is just as important as what is inside. Brands that operate from a “passion first” ideology are tapping into […]

Think of your brand like a circular process - a set of systems. This approach will help you be your most productive, and increase your impact and revenue.