Metamucil: Shit! - Bridge, Shit! - Upside down, Shit! - Fit, Shit! -... • Ads of the World™ | Part of The Clio Network
Metamucil is a remedy against constipation. An issue more people suffer from than you would expect. They just feel uncomfortable to talk about it. Our objective was clear: strengthen brand name awareness for Metamucil, link it to constipation and make the issue of constipation as 'easy to talk about' as possible. Strategic approach: Budget was limited, so we needed bold work to make impact. Secondly, we wanted to stay away from medical or pharmaceutical connotations to keep barriers low. In…
Wendy LaMaskin