The Hedgehog Concept is a simple, crystalline concept that flows from deep understanding about the intersection of the following three circles: 1) What you can be the best in the world at (and equally important, what you cannot become the best in the world at). This discerning standard goes far beyond core competence. Just because you possess a core competence doesn't mean you can be the best in the world at it. Conversely, what you can be the best in the world at might not even be something…