Facebook contests can help you generate qualified leads, and if done right can be a source of business for your sales funnel. They’re also a great way to create a buzz about your products and services and encourage people to become more invested in your brand. As with all marketing, relevance and emotion play crucial roles to your success. It’s all about qualified subscribers rather than empty leads: you’ll have to weed out everyone else and appeal only to your ideal prospect. To do that…
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