Building anticipation before you launch your new product is the best way to trigger the customers’ desire to purchase it. Although you need a long email list to leverage this tactic, it works if it’s done right. Your launch campaign needs to leverage more channels such as paid and organic social media or PR, but email marketing is also a very effective way of reaching out to the prospects. The people on your email list expect you to share news related to your product. Therefore, there is a…
