When crafting House of Chelsea B’s digital Shopify website, we wanted to bring all the elements of the brand’s personality to the site - and make it anything but a dull shopping experience. The goal was to have the site be a mirror of the experience one gets when seeing Chelsea’s pieces on the runway, in a music video, in a feature photo, or on their doorstep ready to be worn. We colored outside the lines with unique hover shapes, a custom cursor, and an experimental grid layout.
