Powerful Celebrity Endorsement Strategies that Drive Results

'Nothing fake about 'em!' Katy Perry strategically places snack packets over her chest in cheeky new ad campaign

The Fireworks singer joins other celebrity endorsers including Ashton Kutcher, Heidi Klum and Jillian Michaels

Patrice Hill

Katy Perry

Celebrity Advertising

Taylor Swift

Ken Preston

Taylor Swift Diet Coke

Celebrity Advertising

Coke Ad

Diet Coke

Taylor Swift Pictures

POSTER

Celebrity Endorsement

Nurin Jazlina

Celebrities

Celebrity Endorsement Ads

Celebrity Endorsement

Branding Deals With Pop Stars Go Beyond the Casual Endorsement

Given the “any revenue is good revenue” mantra adapted by the music biz in the wake of the digital revolution, across-the-board destigmatization of commercial sponsorship is not only the norm, it’s become its own industry — on steroids.

Celebrity Endorsement

Skincare Advertising

stereotype of female celebrity promoting hair product

Celebrity Advertising

2015 Hair

Hair Poster

Selena Pictures

Bradley Cooper vs Ice Cream: Who’s Yummier? | MissMalini

Haagen dazs & Bradley!

Marcie

Popsicles Packaging

Haagen Dazs Ice Cream

Ice Cream Inspiration

20 Powerful Advertising Appeals to Use in Your Campaigns

Here are 20 examples of creative emotional and rational advertising appeals that you can use to connect with your audience.

Creatopy

Sofia Vergara

Baliage Hair

Celebrity Advertising

Celebrity Endorsement

Celebrity Endorsements Are Becoming A Thing Of The Past - And This Is What's Replacing Them

This article states that celebrity endorsements are being replaced by influencers. This is because influencers who are bloggers, youtubers, and instagrammers are more likely to have tried the product compared to celebrities making them more believable. -Emily A. (week 9)

Pepsi and Celebrity Endorsements

In the merciless, competitive world of Soda, it is not the quality of the product that is put forward as a sales argument. The publicists put on a show and use celebrities to advertise their prod…

What Makes You Beautiful

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Lancome Idole Lancome Idole new soft floral perfume guides

Lancome Idole Idole Lancome Fragrance soft skin floral created by women for women, notes of rose, jasmine, bergamot, pear, cedar, and white musks, eau de parfum spray Zendaya models The Perfume Girl scent guide

The Perfume Girl

Zendaya Model

Celebrity Endorsement

Pinterest

Celebrity endorsement

'Nothing fake about 'em!' Katy Perry strategically places snack packets over her chest in cheeky new ad campaign

The Fireworks singer joins other celebrity endorsers including Ashton Kutcher, Heidi Klum and Jillian Michaels

Taylor Swift

POSTER

Celebrity Endorsement

Branding Deals With Pop Stars Go Beyond the Casual Endorsement

Given the “any revenue is good revenue” mantra adapted by the music biz in the wake of the digital revolution, across-the-board destigmatization of commercial sponsorship is not only the norm, it’s become its own industry — on steroids.

Skincare Advertising

stereotype of female celebrity promoting hair product

Bradley Cooper vs Ice Cream: Who’s Yummier? | MissMalini

Haagen dazs & Bradley!

20 Powerful Advertising Appeals to Use in Your Campaigns

Here are 20 examples of creative emotional and rational advertising appeals that you can use to connect with your audience.

Celebrity Endorsements Are Becoming A Thing Of The Past - And This Is What's Replacing Them

This article states that celebrity endorsements are being replaced by influencers. This is because influencers who are bloggers, youtubers, and instagrammers are more likely to have tried the product compared to celebrities making them more believable. -Emily A. (week 9)

Pepsi and Celebrity Endorsements

In the merciless, competitive world of Soda, it is not the quality of the product that is put forward as a sales argument. The publicists put on a show and use celebrities to advertise their prod…

Lancome Idole Lancome Idole new soft floral perfume guides

Lancome Idole Idole Lancome Fragrance soft skin floral created by women for women, notes of rose, jasmine, bergamot, pear, cedar, and white musks, eau de parfum spray Zendaya models The Perfume Girl scent guide