Opti ID and Admin Center
In the coming months, we will be rolling out Opti ID, a simplified and more secure login experience for all of our customers. Along with Opti ID, user management and permissions will be transitioned to a new Admin Center. It will first be released to customers who currently do not log in with SSO. We will provide more information in the coming weeks.
*Please reach out to your customer success team if you have questions.
![Screenshot of Opti ID login page](https://cdn.statically.io/img/www.optimizely.com/contentassets/363c8911d7e14b2f821b7167d4366aab/optiid-1.png)
Updates to CMS12 + DAM
We're making updates for a more seamless experience when pulling assets into CMS12 from Optimizely DAM. Users will be able to:
- Query data quicker with asset metadata available in Graph
- Upload assets to DAM from Asset Picker
- Generate images with AI within Asset Picker
- Easily access and call asset renditions (even if the original asset is the only content selected)
![Screenshot of DAM Asset Picker in CMS](https://cdn.statically.io/img/www.optimizely.com/contentassets/363c8911d7e14b2f821b7167d4366aab/assetpicker.png?format=webp&detectFormatOptimization=true)
![](https://cdn.statically.io/img/www.optimizely.com/blob:https://www.optimizely.com/a274e863-83e8-4935-ace8-e1f415c79b65?format=webp&detectFormatOptimization=true)
AI Enhancements
Context-aware AI: Opal, Optimizely's AI assistant, will take in brief and task/campaign information to provide contextual support with content creation
AI trained on customer data: This will help marketers ensure all content is on-brand, and easily find opportunities for better consistency
AI Campaign Kits
Marketers can ideate and kick off higher-performing campaigns with AI-powered campaign templates and kits based on company-specific brand guidelines.
Templates will include:
- Campaign objectives
- Target audience
- Marketing channels
- Success metrics
![graphical user interface, application](https://cdn.statically.io/img/www.optimizely.com/contentassets/363c8911d7e14b2f821b7167d4366aab/ai-campaign-kits.png?format=webp&detectFormatOptimization=true)
Recurring Tasks
Users will be able to create and schedule recurring tasks to save time when needing to schedule repetitive initiatives (e.g. monthly newsletter tasks).
![graphical user interface](https://cdn.statically.io/img/www.optimizely.com/contentassets/363c8911d7e14b2f821b7167d4366aab/blobid5.jpg?format=webp&detectFormatOptimization=true)
Business Calendar
For better transparency around team availability, admins will have the ability to set company-wide schedules, ensuring everyone is aware of non-working days. Employees can also seamlessly submit and track their PTO requests.
![graphical user interface, application](https://cdn.statically.io/img/www.optimizely.com/contentassets/363c8911d7e14b2f821b7167d4366aab/business-calendars.png?format=webp&detectFormatOptimization=true)
Automated Workflows
Users can create rules based on a "if this then that" structure to automate workflows. For example, a workflow can be configured so that if a Work Request is accepted, then a Campaign is automatically created.
![graphical user interface, application, Teams](https://cdn.statically.io/img/www.optimizely.com/contentassets/363c8911d7e14b2f821b7167d4366aab/blobid3.png?format=webp&detectFormatOptimization=true)
Operational Reporting
New custom dashboards will answer key operational reporting questions, like:
- Where are we "stuck" (based on fields, e.g. content type)?
- How much content have we produced for X audience or channel?
- What's our on-time performance for a particular piece of content?
![graphical user interface, application](https://cdn.statically.io/img/www.optimizely.com/contentassets/363c8911d7e14b2f821b7167d4366aab/blobid2.jpg?format=webp&detectFormatOptimization=true)
Taxonomy Hierarchy
Admins will have the ability to nest sub fields under parent fields to create a hierarchy and ensure proper taxonomy within their CMP instance. Users will have the ability to select only from the sub fields provided.
![graphical user interface, application](https://cdn.statically.io/img/www.optimizely.com/contentassets/363c8911d7e14b2f821b7167d4366aab/taxonomy-hierarchy.png?format=webp&detectFormatOptimization=true)
Asset Utilization
Marketers will be able to gain insight into view, download and usage data for assets within the Library to track how (and where) content is used.
![graphical user interface](https://cdn.statically.io/img/www.optimizely.com/contentassets/363c8911d7e14b2f821b7167d4366aab/asset-utilization.png?format=webp&detectFormatOptimization=true)
UX Delights
-
Locale analytics: Users will be able to view analytics for different locales
-
Add Content dropdown updates: Improvements to the UX of searching for and discovering content types and components within a task
- Rich Text Comments + Emojis: Spice up your feedback by adding rich text and emojis in your comments.
- Deactivate Field Values: Users can make field values inactive so they can't be selected, but historical data will remain intact
- Field Groups: Users can create templates for field groups so the fields will automatically populate when the applicable template is chosen (e.g. if a user chooses Asset template, the pre-defined asset fields will automatically be shown, as pictured below)
![graphical user interface, application](https://cdn.statically.io/img/www.optimizely.com/contentassets/363c8911d7e14b2f821b7167d4366aab/field-groups.png?format=webp&detectFormatOptimization=true)