Personal Identifiable Information Obfuscation
Control what PII is viewable or not with PII Obfuscation in Data Platform.
- Select which users can view PII fields.
- Hide any field considered confidential or PII.
- Choose if the fields can be selected in certain Data Platform features like segmentation.
Data Platform One-Click Integrations
Power your marketing efforts in with one-click integrations from the Data Platform App Directory.
Integrations coming soon include:
- Adobe Ads CDP Audience Sync: Build standard segments in Data Platform and send them to Adobe Ads to target and personalize your ads and boost performance.
- Salesforce Data Cloud CDP Audience Sync: Use your segments from Salesforce Data Cloud in Optimizely for Experimentation and Personalization.
- Bi-Directional Braze Integration: Ingest data into Data Platform from Braze for profiling, and send segments back to Braze for campaign execution.
- Demandbase Integration: Send company and industry information from visitors and IP addresses to Data Platform and use them with real-time segments to personalize experiences.
- Bi-Directional HubSpot Integration: Send data both ways between Data Platform and HubSpot.
Real-Time Segments: Size Estimates
See if your real-time segments are ready to use in a quick glance.
- No more numerical size estimates - see whether a real-time segment is empty or ready-to-use.
Self Service Widgets in Product Recommendations
Power at your fingertips. Configure existing widgets, preview widget changes, and manage what page they appear on with the new self-serfice widgets.
- No more holdups - no need to request configuration from outside teams.
- Get setup fast with Product Recommendations.
- See and control the logic powering your recommendations.
Single Sign-On, Admin Center, New Navigation
Opti ID brings all of our products together to form a single, unified, cohesive solution - so users can toggle across different applications with ease, and Admins have all the controls they need directly at their fingertips. Key aspects of Opti ID include:
- Authentication: Login once and access all your Optimizely apps without re-authentication
- Authorization: Seamless navigation across Optimizely apps from the global bar
- Administration: Centralized user management with roles and permissions across Optimizely apps
Want to learn more about Opti ID? Check out our Introduction to Opti ID Webinar recording.