ROADMAP & RELEASES
From centralized planning to collaborative creation, here's everything you need to know about the 7x category-leading Optimizely Content Marketing Platform.
Watch Rupali Jain, Optimizely CPO, recap the 'top 5' releases so far in 2024, and scroll down to one (or all!) of three breakout tracks to see what we have in the works for the second half of the year!
In the coming months, we will be rolling out Opti ID, a simplified and more secure login experience for all of our customers. Along with Opti ID, user management and permissions will be transitioned to a new Admin Center. It will first be released to customers who currently do not log in with SSO. We will provide more information in the coming weeks.
*Please reach out to your customer success team if you have questions.
We're making updates for a more seamless experience when pulling assets into CMS12 from Optimizely DAM. Users will be able to:
Context-aware AI: Opal, Optimizely's AI assistant, will take in brief and task/campaign information to provide contextual support with content creation
AI trained on customer data: This will help marketers ensure all content is on-brand, and easily find opportunities for better consistency
Marketers can ideate and kick off higher-performing campaigns with AI-powered campaign templates and kits based on company-specific brand guidelines.
Templates will include:
Users will be able to create and schedule recurring tasks to save time when needing to schedule repetitive initiatives (e.g. monthly newsletter tasks).
For better transparency around team availability, admins will have the ability to set company-wide schedules, ensuring everyone is aware of non-working days. Employees can also seamlessly submit and track their PTO requests.
Users can create rules based on a "if this then that" structure to automate workflows. For example, a workflow can be configured so that if a Work Request is accepted, then a Campaign is automatically created.
New custom dashboards will answer key operational reporting questions, like:
Admins will have the ability to nest sub fields under parent fields to create a hierarchy and ensure proper taxonomy within their CMP instance. Users will have the ability to select only from the sub fields provided.
Marketers will be able to gain insight into view, download and usage data for assets within the Library to track how (and where) content is used.
Locale analytics: Users will be able to view analytics for different locales
Add Content dropdown updates: Improvements to the UX of searching for and discovering content types and components within a task
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Disclosure and Safe Harbor. [2022-8]. This product roadmap is intended to outline our general product direction. It is intended for information purposes only. It may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. Customers who purchase our products should make their purchase decisions based upon features and functions that are currently available. Any unreleased services, features, functionality, or enhancements referenced in any document, roadmap, blog, website, press release, or public statement that are not currently available are subject to change at our discretion and may not be delivered as planned or at all. The development, release, and timing of any features or functionality remains at the sole discretion of Episerver Inc. (dba Optimizely).
