TV star Sam Gowland has not been short of views in the case of missing teenager Jay Slater, posting several developments on his social media accounts.
Now, he's used his profile to share what he called a "major development" - and called for British police to be sent to Tenerife to pick up the investigation - asking: "What on earth is going on?"
Frustrated at the lack of progress in the manhunt, 28-year-old Sam fumed: "I just don't understand why it's been two weeks now and there's not been any significant breakthrough."
The star, who commands a million-strong fanbase thanks to his time on Love Island and Geordie Shore, added: "Why have they not sent the British police over seeing as everyone involved in the case is British?"
He also referred to a distressing video that has been doing the rounds of a boy being beaten up that some have claimed was Jay - though the theory has widely been debunked as the clip was first been posted on social media nearly a decade ago.
Sam said: "What on earth is going on with this Jay Slater case? I've seen all your messages, I've had a million DMs all of the same video sending me saying 'Sam this is Jay Slater'.
"I'm praying and hoping to god it isn't because that is one of the sickest and worst videos I have ever seen in my life. No matter what anything thinks, no one at all deserves that, bloody hell."
The video has been confirmed as not Jay Slater by experts including TV investigator Mark Williams-Thomas, who has been following the case closely.
He said earlier this week: "Lots of people are contacting us about a distressing video that is circulating . The video was first posted on a social media site 9years ago & therefore cannot be Jay Slater."
Sam's followers told him the same thing, with one writing: "Hi Sam no it wasn’t him it’s an old video apparently."
Apprentice bricklayer Jay, 19, went missing on June 17 in a remote area of Tenerife and has not been found despite an extensive search that is now in its 18th day.
The Lancashire teen disappeared while on the island for a three-day music festival with friends. He left them to travel to a quiet Airbnb rental with two other partygoers in the early hours.
His phone last 'pinged' a receiver from the Parque Rural de Teno nature reserve, where Spanish police were focusing their search before officially calling off the hunt on Sunday. His loved ones have continued to look for Jay themselves.
