Summary: Presenting study data to stakeholders is a crucial step of most projects. Make sure to present your data truthfully and responsibly to avoid costly negative outcomes and reputation loss. Indicate who your data represents and communicate the limitations of your findings.
Qualitative usability studies have few users and variable protocol; numbers obtained from such studies are likely to poorly reflect the true behavior of your population due to large measurement errors.
Video Author
Caleb Sponheim Ph.D. is a User Experience Specialist with Nielsen Norman Group. A former computational neuroscientist, his expertise includes quantitative user experience research, statistics, analytics, and data science.