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The Fold Manifesto: How to Encourage Scrolling

Summary: The page fold still matters and still applies. Even though the exact location of the fold differs between devices, it exists for every single user on every single screen.

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  • Amy Schade

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https://www.youtube.com/watch?v=-oPAqSGLgqQ

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The Fold Manifesto: Why the Page Fold Still Matters

What appears at the top of the page vs. what’s hidden will always influence the user experience — regardless of screen size. The average difference in how users treat info above vs. below the fold is 84%.

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Amy Schade works with clients large and small in a variety of industries such as telecommunications, e-commerce, government, travel, automotive, music, publishing, banking, non-profit and education, including extensive work on corporate intranets. She has conducted worldwide user research, including longitudinal studies, remote studies and eyetracking research, running studies in the United States, Canada, Europe, Asia and Australia.

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