Summary: Wayfinding cues like districts and landmarks help residents and tourists find their way around cities. The same ideas can help users of digital products (e.g., websites) understand where they are and where they can go.
You-are-here navigation consists of signs that help orient website visitors as they explore the site. Many websites need stronger location indicators.
Video Author
Kathryn Whitenton works with clients to evaluate the user experience and information architecture of websites in a variety of industries including technology, telecommunications, and media, as well as corporate intranets. She has conducted usability research, eyetracking user research, and studies of users on mobile devices in the United States, Europe, Asia, and Australia. Her user studies have included general audiences as well as specific consumer types, business segments, children, and seniors.
