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Card Sorting: Why & When

Summary: Card sorting studies help understand how users naturally categorize information. This information can help with creating a product's information architecture (IA) that matches users' mental models.

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Card Sorting: Uncover Users' Mental Models for Better Information Architecture

In a card-sorting study, users organize topics into groups. Use this research method to create an information architecture that suits your users' expectations.

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Samhita Tankala worked as a User Experience Specialist with Nielsen Norman Group. Some of her research focused on cognitive psychology and the learning sciences.

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