Vol. 02: Homepages, Navigation, and Product Comparisons
Individual License
$98
5th Edition
Part of Series: Ecommerce User Experience
Homepage and navigation structures can communicate, organize, and prioritize a retailer’s offerings. Customers run into problems when they can’t tell what your site sells, can’t find the products they want, or can’t decide what to buy. This report helps you present the right amount of information and organize it well.
This 186-page report contains 62 design recommendations based on our user research. Discussions and 199 screenshot illustrations supplement the findings.
A Sample of the Sites Tested for the 5th Edition
India |
United States |
China |
AirBnB India |
Adagio |
Amcal |
Amazon India |
Banana Republic |
Apple China |
Big Basket |
Barkbox |
East Dane |
First Cry |
Bass Pro Shops |
Farfetch |
Flipkart |
Casper |
HeMa Fresh |
Flower Aura |
Chewy |
Net-a-Porter |
Urban Ladder |
GymShark |
Shekou Woman |
Myntra |
Nordstrom |
Yoho Buy |
Snapdeal |
Zales |
Zara China |
The information in this report is based on five separate rounds of ecommerce studies for this and the previous four editions of this report. These studies included a mix of the following methodologies
Representative users tested 350+ ecommerce websites. The studies took place in the United States, the United Kingdom, Denmark, India, and China
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