Writing Compelling Digital Copy

"Absolutely fantastic class! Kate structured this course with the perfect balance of lecture, exercises, and collaboration. Her class was engaging, fun, and highly informative. I'm looking forward to taking my learning back to my team!"

Felicia Passovay, GE Healthcare

"Great cadence of topics that cover all of the "nebulous" areas of content strategy."

Danielle Simpson, iRobot

"I didn't know if I was going to like this course. The subject seemed obvious. I was wrong. I learned many actionable items I can implement today!"

Jaycee Cary, Jaycee Cary Design

"For me who does not actively work with writing/copy in my daily UX work, this is so great to be more confident in all matters concerning text. Instead of just winging it most of the time, I can now actually apply some theories and research-backed conclusions."

Andreas Andersson, Volvo Car Corporation, Göteborg, Sweden

"This class is a deep and wide journey into the best way to write for our audiences. Very helpful content! I will go back to my job better equipped to write better and more effectively."

Jo Marsicano, Hennepin County, Minnesota (county government), Minneapolis, MN USA

"This course was extremely comprehensive and the activities were useful in actioning our new tools! Hearing examples from my peers also helped support my learning in a meaningful way. I have at least 10 insights I'm ready to take back to my team. Thank you Anna!"

Caitlin Meachin, ATB Financial

"Great interactivity. Engaging way of bringing across the content — excellent."

Connie Golsteyn

"Most beneficial aspects were tips and stats. Writing exercises were also helpful. Instructor is great."

D. A., BAH, Atlanta

"A terrific seminar! I am not a writer and as designer for the web this helped round out my skill set and strategies for working with content and others in my company."

Sarah Davies, Lexmark International

"It was informative. I learned a few new points and reinforced others. I can take this info back and apply to my company."

Paula Clark, Alexander Group, Inc.

"For anyone that plays any role in creation or management of digital content, this course provides actionable lessons that you can put into practice immediately. It also provides evidence that helps to quantify why putting these lessons into practice is essential."

Gabe Hough, PCBB

"This class provides a ton of takeaways that can be applied immediately."

Tracy LeGault, Tucson, AZ

"I feel much more equipped to navigate copywriting as a UX designer who often has to fill that role on smaller teams."

Lauren Blackburn

"Course provided smart, easy to use strategies and teaches to communicate with our users. Can't wait to put many of the ideas into practice."

Charles Gay, Delta Air Lines

"It makes you think about issues that were obvious but usually we didn't know and also teach you how to manage this kind of issues."

Daniel Omoute

"This class is fantastic. Kate is an extremely engaging instructor and all copywriters who develop content for digital should take this class. Period."

Beth Mickelberg

"This course reinforced some best practices that we are currently implementing, but helped solidify with data, research & great examples. I also learnt some new helpful tools!"

Kate, University of BC

"This course stated a lot of strategies that are commonly accepted, but having the data behind them via eye tracking and other testing can help my team finally put the debate to rest."

Nate Casimiro, Simpleview

"Kate was so great — organized, energizing, informative, and personable. Her pacing and presentation was spot on for the topic. Lots of great information presented in the best practices writing that she teaches."

Christina Peterson, Kaiser

"Really enjoyed the eye tracking videos & activity with neighbors. Great content is so underrated!."

Michael Peters, USAA

"This course was a great update on writing for the web. Kate was articulate and funny and provided pragmatic examples of how to structure to engage users."

Hilary Le Fort, Kaiser Permanente

"Anna has a depth of knowledge that was very informative. I was impressed by the research studies she has done, and I appreciate how she used these in the course content."

Katherine Copenhauer, Medline

"Speaker was polished and presented in a friendly, knowledgeable way. Excellent material. Can't wait to share with my team. :)"

Mary Hutson, J.B. Hunt

"Great class! Especially for non-writers/content spec. Thank you!!."

Bill Margiota, Discount Tire

"Being able to create good digital copy is a struggle of mine. I have always struggled with writing in any form but now I feel more confident in my approach to it."

Brandon Cover, Sandia National Labs

"Great delivery of content. Answers questions respectfully and with sufficient information."

Elijah Finch, Sandia National Labs

"Great content. Information rich but not overwhelming. Reinforced a lot of what I'm doing — but also gave me many new ideas."

Ann Crago, Northwestern University Feinberg School of Medicine

"This is a FANTASTIC overview of how to write quality content for any organization. Totally worth it."

Stockton Hiatt, doxy.me, Charleston SC

"Kate and Anna were very well-versed in the topics they covered. I loved that they were speaking mostly from their own experience, and about research they themselves have been a part of. I felt confident that they were talking about things they themselves really knew and understood, rather than just repeating things they'd read in a book."

Adam Becker, Denmark

"Really informative and good knowledge to add to my skill set, intriguing me to practice more!"

Yunlu Shi, Deep Sentinel, United States

"Examining gaze plots in reference to writing content was fascinating. Anna was an extremely knowledgeable and engaging instructor. She gave practical takeaways as well as overarching concepts to apply in both the short and long terms."

Julia Lehman, Chambersburg

"It was a great experience, with valuable information and immediate actions I can take to improve my content."

Nikos Kotsakis, notallbad, Berlin/ Germany

"You will see the value hidden behind excellent UX writing."

Kinga, Demant Technology Centre, Warsaw / Poland

"This course is a great way to expand and/or reinforce your persuasive writing tactics in a classroom-style setting. Not only is it the most engaging course I've taken, it's so informative, and I am leaving with SO many resources that I can apply to my Conversion Optimization role."

Saara Khalil, Doxy.me, United States

"Kate was amazing! She offered helpful insight into the complex world of digital writing, and I took away a number of tips that I look forward to employing in my copy. I especially appreciate the full 300-slide deck being made available offline. There was so much rich content in there, and I'm grateful that I can go back and review certain topics again, like tone of voice, "satisficing," and information scent."

Josh C., Crutchfield, Charlottesville, Virginia

"Lots of thorough and actionable tips for writing compelling copy. It's great to understand how users interact with sites so we can tailor our content to this reality."

Lynne Venart, US Holocaust Memorial Museum, Washington

"I definitely benefited from this course and I found both the speaker and the format to be highly engaging. I enjoyed the breakout session opportunity and being partnered with another attendee. All of the content was relevant and helpful."

Diana Morales, National Institute of Mental Health, Rockville USA

"For me as a newbie in texting it was a great overview. Also pretty easy to follow in English as a non-native speaker. Great speaker, very understandable and nice structure."

Anja, Berlin

"Examining gaze plots in reference to writing content was fascinating. Anna was an extremely knowledgeable and engaging instructor. She gave practical takeaways as well as overarching concepts to apply in both the short and long terms."

Julia Lehman, Chambersburg, United States

"Many of the concepts are best-practices I've heard before, but it really helped to reinforce them with so much user data. I think the data will also help me share back to my organization and convince them that these are important. I also thought the virtual conference was actually a great opportunity for me! I probably couldn't have justified attending the full conference as I am a communicator and don't do any web or UX design, so having the ability to attend just this course virtually was really valuable. It was also fun to meet and learn from people across the world in the breakout groups!"

Hannah Koschnitzke, Vail Resorts, Denver, CO

"It was a great experience, with valuable information and immediate actions I can take to improve my content."

Nikos Kotsakis, notallbad, Berlin, Germany

"I would recommend this course to most of my colleagues, anyone who needs to write compelling copy, whether for UX, proposals, or other business writing."

Luz Mercier, ICF, Silver Spring, MD

"Yes, it helps me a lot, especially with the voice and tone section."

Muhammed Khiaal, Zyda, Egypt

"I've been a writer across many mediums throughout my career (legalese, copywriting, technical writing, journalism, UX, policy, training, etc.) and despite this course being only two days, I took away so much that I can use in my daily practice. Anna built a phenomenal course and I was extremely impressed. Anyone needing to brush up on their practical writing skills for the web, this course comes highly recommended. It's worth every penny."

Kevin Flinn, Graham Community Heights Association, Charlotte, NC

"Take this course! Engaging and fun. Excellent examples."

Danielle Caswell, OU, Norman, USA

"The class was highly informative, fun, interactive and thought provoking. It changed the way I look at writing digital copy and for and meeting the needs of my audience."

Maysa Zorob, Business & Human Rights Resource Centre, New York, USA

"Excellent course with a wide coverage of topics on how to improve your digital copy. It had a great information structure backed up by research data and real-life examples. Anna is a great Instructor and takes care that there will be no unanswered questions during the class."

Tiho Aleksovski, Sofia, Bulgaria

"Great way to ramp up the necessary skills in writing and recognizing effective writing. I will be taking the skills I have learned back to my agency to improve our websites."

Miran Grujic, National Archives, DC, USA

"I really learned a lot in this course. Particularly, the connection that was made to eye tracking and reading patterns, was very interesting. A lot of examples and exercises helped to understand the addressed topics. I really liked the way Anna interacted with the audience and took time to answer the questions in the chat."

Annika Johnsen, ISO Group, Nuremberg, Germany

"All in all, I'm left feeling more inspired about design than ever before. There were lots of helpful reminders and some new questions for me to ask myself as I work through problems. I really enjoyed the class."

Jennifer Bagheri, San Francisco, California, USA

"I didn't realize how much I needed this course! I learned several things I can apply right away to the project I'm working on. I'm inspired to keep up the practice so I can continue to improve my writing skills over time. (I edited this feedback until I was satisfied with the readability stats ;))"

Kathryn Babich, Legacy Health, Portland USA

"Definitely join it if you are new to writing digital content, or if you are involved in web design at all. I am not a content writer per se but have a done a lot of page writing, SEO etc in the past and have to review and sign off a lot of web pages. It's really useful to have some structure to back up my decisions."

Justin Beasley, Hutchison 3G UK, Woodley

"If you are working in UX writing you should attend this course!"

Anas Alratoee, Tam Solutions, Saudi Arabia

"I would totally recommend this course! I learnt many new and interesting things about UX-writing, UI copy, Microcontent, Testing and so on, and can't wait to share with my colleagues!"