Information Architecture: Study Guide

This article is a compilation of our articles and videos on topics related to information architecture. Resources cover specific types of information-architecture principles, navigation design choices for the UI — such as desktop-specific options, mobile-specific options — as well as research methods, such as card sorting and tree testing, which are commonly used in information architecture. 

Within each category, the resources are shown in recommended reading order. 

If you’re totally new to information architecture, start with the first list, which covers basic principles and commonly asked questions about information architecture, and then make your way to our resources providing deeper guidance for research activities and navigation-design choices.

Information Architecture and Organization Principles

If you’re new to the practice of information architecture, start here! The articles in this section cover what information architecture is and how it relates to (but differs from) navigation. Being a successful information architect also requires an understanding of how people seek out information, and we cover common organizational structures that support those behaviors. In addition, this section covers best practices for categorization and common reader questions about acceptable practices for global-navigation breadth and depth.

Number

Link

Format

Description

1

The Difference Between Information Architecture (IA) and Navigation

Article

The core difference between the underlying information architecture vs. visible navigation

2

Information Architecture: 3 Key Models

 

Video

The difference between navigation, taxonomies, and the underlying IA structure

3

Findability vs. Discoverability

Video

A key distinction in how users access information

4

Information Scent: How Users Decide Where to Go Next

Article

A critical IA concept about how users “follow their noses” when seeking information

5

Search Box vs. Navigation

Video

A clear answer to the question “Do we even need navigation -- don’t users just search?” (Spoiler alert: you do need navigation!)

6

How Many Items in a Navigation Menu?

Video

A commonly asked question about a common IA misconception

7

Flat vs. Deep Website Hierarchies

Article

Two common structural patterns in IA, and their relative pros and cons

8

Top 10 Information Architecture (IA) Mistakes

Article

A list of the most common IA mistakes

9

Top 3 IA Questions about Navigation Menus

Article

A discussion of the number and order of navigation categories, as well as the use of hover menus for touchscreens

10

The 3-Click Rule for Navigation Is False

Article

A  common IA misconception that says that no page should take more than 3 clicks to access

11

Polyhierarchies Improve Findability for Ambiguous IA Categories

Article

A discussion of polyhierarchy: the practice of crosslisting resources in multiple categories

12

Polyhierarchy in Information Architecture

 

Video

13

How to Handle Category Outliers in Your IA

Article

Using cognitive science to decide  how to manage categories with some items that don’t fit perfectly

14

Better Labels for Website Links: the 4 Ss for Encouraging Clicks

Video

Insights on better wording for link names within navigation (and otherwise)

15

“Learn More” Links: You Can Do Better

Article

Alternatives to the problematic Learn More link (and other vague link names)

16

3 Common IA Mistakes (that Are All Due to Low Information Scent)

 

Article

A discussion of confusing language in link and navigation labels, including vague call-to-action verbs, unnecessary parallel language, and conversational tone of voice

17

Taxonomy 101: Definition, Best Practices, and How It Complements Other IA Work

Article

An overview of what taxonomies are and how they differ from other IA models

Research Methods for IA

Information architecture has a few unique research methods, such as card sorting and tree testing, that are a bit different than other common UX-research methods. Card sorting is a form of discovery for IA that allows us to understand how our users naturally categorize our resources. Tree testing allows us to test a proposed information architecture to see if users can find key items. Resources in this section will provide guidance on how to plan, execute, and analyze an IA study.

It’s also worth noting that standard user research methods (e.g. usability testing) also usually generate useful findings about IA, so we recommend also reviewing our study guides for qualitative usability testing and quantitative research.

Number

Link

Format

Description

Card Sorting

1

Card Sorting: Uncover Users' Mental Models for Better Information Architecture

Article

An overview of the card-sorting research methodology

2

Open vs. Closed Card Sorting

Video

An explanation of the two main types of card sorting and their appropriate uses

3

Card Sorting: Pushing Users Beyond Terminology Matches

Article

Common mistakes in setting up a card sorting study that can reduce the validity of the research

4

Card Sorting: How Many Users to Test

Article

Sample-size guidelines for card-sorting studies

5

How to Avoid Bias in Card Sorting

Video

How choosing card-sort items that proportionately represent your offerings can prevent bias in your studies

6

How to Interpret Dendrograms from Card Sorting to Improve Information Architecture

Video

Guidance on analyzing dendrograms (i.e., visualizations of card-sorting results)

Tree Testing

7

Tree Testing to Evaluate Information Architecture Categories

Video

An overview of the tree-testing research method

8

Tree Testing: Fast, Iterative Evaluation of Menu Labels and Categories

Article

9

Tree Testing Part 2: Interpreting the Results

Article

Guidance on analyzing tree-testing results

10

Low Findability and Discoverability: Four Testing Methods to Identify the Causes

Article

How to use tree testing to find solutions for common IA problems

Navigation Design

Once you have an information architecture established, you need to make choices about how to present the IA to users in the form of navigation. This section gives advice about mobile and desktop design patterns that support orientation and wayfinding. 

Number

Link

Format

Description

General Navigation Best Practices

1

Menu Design: Checklist of 15 UX Guidelines to Help Users

Article

Checklist of top menu-design guidelines

2

Navigation Menus - 5 Tips to Make Them Visible

Video

Guidelines for ensuring that navigation is noticeable

3

Hamburger Menus and Hidden Navigation Hurt UX Metrics

Article

Research demonstrating the risks of hamburger menus (especially on the desktop)

4

Killing Off the Global Navigation: One Trend to Avoid

Article

A case for why to keep global navigation, rather than rely on search

5

Audience-Based Website Navigation

 

Video

Why segmenting a website's navigation by audience categories will often degrade usability

Wayfinding and Orientation

5

Navigation: You Are Here

Article

Why navigation is more than a list of links and how it helps users to orient themselves on a site

6

Digital Wayfinding

Video

7

Breadcrumbs: 11 Design Guidelines for Desktop and Mobile

Article

Breadcrumb-design best practices

8

Local Navigation Is a Valuable Orientation and Wayfinding Aid

Article

Appropriate ways to expose sibling resources within the same section that the user is currently viewing

Common Navigation Patterns and Design Guidelines

9

Sticky Headers: 5 Ways to Make Them Better

Article

How to ensure that sticky navigation remains present, but unobtrusive

10

Left-Side Vertical Navigation on Desktop: Scalable, Responsive, and Easy to Scan

Article

Design overview of a left navigation, a desktop pattern on desktop especially useful for broad information architectures

11

Vertical Navigation

 

Video

12

Utility Navigation: What It Is and How to Design It

Article

What utility navigation is and what resources belong there

13

Footers 101: Design Patterns and When to Use Each

Article

Which content belongs in the footer and how to design it

14

Mega Menus Work Well for Site Navigation

Article

Mega-menus design guidelines

15

Centered Logos Hurt Website Navigation

Article

Research on where to place the company logo and how it can affect navigation use

Mobile Navigation Patterns

16

Basic Patterns for Mobile Navigation: A Primer

Article

An overview of common mobile-navigation design patterns

17

Mobile Subnavigation

Article

A companion article with mobile-specific subnavigation patterns

18

Accordion Icons: Which Signifiers Work Best?

Article

Research on which icons to use for mobile-navigation accordions