About NN/g
We're a globally trusted team of UX experts, dedicated to providing reliable guidance and practical skill-building for design and research professionals.
Who We Are
Expertise-Driven
We’re a team of industry leaders who have shaped the field of experience design for more than 25 years.
Our Team
Research-Based
Our UX insights are grounded in evidence, not hype. Our guidance helps organizations improve their designs, streamline their work, and achieve their goals.
Consulting Services
Practitioner-Focused
We empower UX professionals to level-up their work and careers. Our library of free articles and videos includes research findings, guidelines, and UX methods. Tens of thousands of professionals have grown critical skills through our training and UX Certification.
Upcoming Courses
Our Senior Leadership Team
Our Senior Leadership Team
Trusted Leaders in User Experience
Trusted Leaders in User Experience
NN/g has an extensive legacy of thought leadership in design. The company was established in 1998 by two UX pioneers, Dr. Jakob Nielsen and Dr. Don Norman. Among their many contributions, Jakob developed the Ten Usability Heuristics and led the discount usability movement, while Don invented the term “user experience” and authored The Design of Everyday Things.
In the early 2000s, Don and Jakob were joined by Kara Pernice, Hoa Loranger, and Raluca Budiu. Their work significantly impacted modern understanding of user behavior, particularly influencing content and mobile design.
After leading the company for 25 years, Jakob retired from NN/g in April 2023. Don, who retired from NN/g in 2018, remains on the Board of Directors. Kara Pernice guides the company as President and CEO, supported by vice presidents Sarah Gibbons, Kate Moran, and Hoa Loranger.