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A new wellbeing frontier

This pioneering company is helping to change our approach to mental health and wellness
Katie Hill - Editor-in-Chief, My Green Pod
A wellness session on the beach – the 'Rio Wa'

This article first appeared in our World Environment Day issue of My Green Pod Magazine, published 05 June 2024. Click here to subscribe to our digital edition and get each issue delivered straight to your inbox

At a time when the pressures of modern life are taking a toll on mental health, Rio-Vitalise is emerging as a beacon of hope and innovation.

The company is on a mission to redefine wellness through a holistic blend of natural alternative medicines, sustainable practices and immersive wellness retreats.

The goal is not only to heal mental illness, but also to promote overall wellness and create a ripple effect of positive change across the globe. It’s an ambitious and inspiring mission.

The company seeks to nourish the mind, body and soul by integrating cannabis, psilocybin and other natural alternative medicines with entertainment and retreats in a comprehensive wellness strategy.

With operations in Spain, Uruguay and America, Rio-Vitalise is able to share diverse wellness experiences with people from all walks of life​​.

Eco retreats, farming and energy

At the core of Rio-Vitalise’s operations is a commitment to sustainability, and one of the standout aspects is its sustainable wellness retreats.

These retreats are not just places for relaxation but also sanctuaries for balance, healing and self-discovery.

Guided by eco-friendly principles, the retreats are designed to offer a serene environment where individuals can rejuvenate and reconnect with themselves​​.

The company is pioneering sustainable agriculture by cultivating cannabis and other plants that contribute to carbon sequestration and mitigate CO2 emissions.

The renewable energy initiatives, including solar and hydropower systems, ensure operations are powered by clean energy sources​​.

Rio-Vitalise has partnered with AI and crypto mining companies to maximise the use of surplus energy, creating additional revenue streams and demonstrating an innovative approach to sustainable business practices.

This commitment to sustainability not only benefits the environment but also enhances the company’s appeal to eco-conscious consumers and ethical investors.

The Rio Way

A keen advocate of mental health, Rio-Vitalise is challenging traditional pharmaceutical solutions by offering holistic, natural alternatives, inspired by the personal journey of Rio-Vitalise founder Alfie Ruffell.

Alfie’s dad, Ricky Ruffell, was given six months to live and told he’d never walk further than 250 yards a day; that was five years ago – and today he’s walking 10,000 steps daily.

For Alfie, this dramatic turnaround highlighted the transformative power of CBD and the other natural medicines Ricky had turned to.

After losing two friends to suicide just over a year ago, Alfie chose to place the focus at Rio-Vitalise firmly on mental health. These personal experiences have added deeper layers of authenticity and passion to the company’s mission​​.

The ‘Rio Way Movement’ encapsulates this mission, promoting a healthy, balanced lifestyle through education and inspiration.

By advocating for natural remedies and transformative experiences in sustainable tourism, Rio-Vitalise wants to help individuals to embrace holistic wellness and contribute to a healthier world​​.

The power of storytelling

The team at Rio-Vitalise understands the power of media in spreading its message; the journey is being documented for the creation of a reality TV series, The Rio Way, which follows the Ruffell family as it transitions from city life to sustainable farming in rural Spain.

The series not only entertains but also educates viewers about the benefits of natural alternative medicines and sustainable living​​.

By partnering with health experts, influencers and celebrities, Rio-Vitalise is breaking down stigmas and promoting mental health and wellness to a broader audience.

The series promises to be both enlightening and entertaining, making it a powerful tool for raising awareness and driving social change​​.

A global network

Rio-Vitalise’s success to date has been bolstered by a robust network of partnerships. Zenith Global, a specialist in cannabis and psilocybin research, has provided a unique licence to carry out operations.

Accor, one of the world’s largest hotelier companies, has provided access to the spa facilities at its chain of 5* hotels and UNIFY, the largest broadcasting platform on the planet for world peace, will be creating content throughout Rio-Vitalise’s journey.

CULT Agency, the fastest-growing beauty and fashion agency in the US and UK, will help Rio-Vitalise get its products – including cosmetics and a hemp gym wear line – into high-street retailers around the world.

These partnerships will help Rio-Vitalise to deliver on its promises and expand market reach​​.

The collaborations are not just about business; they are about creating a community dedicated to ending mental illness and promoting overall wellness.

By leveraging the strengths of its partners, Rio-Vitalise is able to offer a comprehensive suite of wellness products and services that cater to a global audience​​.

Join the wellness revolution

Rio-Vitalise is a visionary force for positive change. By integrating natural alternative medicines, sustainable practices and immersive wellness experiences, the company is redefining how society approaches mental health and overall wellness.

The commitment to transparency, education and advocacy sets it apart as a leader in the wellness industry.

The company is inviting investors to join this transformative journey, and support a cause that aims to end mental illness and promote holistic wellbeing.

This is your chance to help create a healthier, more balanced world – one retreat, one natural remedy and one mindful practice at a time.

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