![Author's Photo](https://cdn.statically.io/img/d1b6lhn2ymmy1x.cloudfront.net/journalist-headshots/marketing/adams-peter-square-600x600.jpg)
Peter Adams
Senior Reporter | @PatchAdams03Peter is the Senior Reporter of Marketing Dive. A graduate from the Medill School at Northwestern University, he studied magazine journalism and English literature, and previously has worked at publications like New York magazine and the investigative initiative The Medill Justice Project. Passionate about movies, especially if they're trash.
1813 articles by Peter Adams
-
Dove CMO who built brand’s purpose marketing bona fides departs
July 3, 2024 -
Hasbro’s early adoption of Prime Video ads helps reel in new buyers
July 3, 2024 -
Hoka’s latest avian-themed ads look to shore up favor among runners
July 2, 2024 -
GroupM taps McDonald’s CX maven to lead Wavemaker US
July 1, 2024 -
P&G brings top TikToker Khaby Lame’s humor stateside with Tubi series
June 28, 2024 -
Report: Gen Alpha’s tech sophistication will challenge brand strategies
June 27, 2024 -
Verizon unveils future-facing new look with ad campaign nodding to its past
June 26, 2024 -
Chili’s arcade-inspired video game slams rising fast food prices
June 25, 2024 -
WPP promises brands ‘exponentially more content’ with AI Production Studio
June 24, 2024 -
PepsiCo experiments with Smart Cans, AI tech to improve personalization
June 24, 2024 -
Gopuff’s brand-building drive gets celebrity boost from Tom Brady
June 20, 2024 -
Amazon unveils cookieless ad-targeting solution at Cannes Lions
June 18, 2024 -
Instacart plugs retail media data into YouTube Shopping ads to fuel offsite growth
June 17, 2024 -
Disney deepens CTV strategy with new shoppable formats, ‘advergaming’
June 14, 2024 -
Oracle exits advertising business following revenue falloff
June 13, 2024 -
Kantar: AI pivot helps fuel brand value growth following down year
June 12, 2024 -
Red Lobster says it’s ‘here to stay’ with Flavor Flav-led campaign
June 11, 2024 -
On Running appoints Zendaya as brand partner in multiyear deal
June 7, 2024 -
WARC: Retail media’s meteoric growth to cool down in ‘25
June 6, 2024 -
WPP integrates Anthropic’s tech to further generative AI transformation
May 28, 2024 -
E.l.f.’s heavier marketing investment helps cosmetics brand keep its edge
May 24, 2024 -
Google to bring ads to new AI Overview as part of search transformation
May 22, 2024 -
Mars Petcare, Tripadvisor team to solve pet owners’ travel headaches
May 21, 2024 -
Walmart ad sales pop as more brands buy into retail media
May 20, 2024 -
Samsung swipes at Apple over controversial ‘Crush!’ ad for iPad Pro
May 17, 2024