Martin Lewis has urged holiday fans to set their alarm clocks in anticipation of an easyJet sale.
The money saving expert said that the airline was poised to release its Christmas 2023 flights, and that potential passengers needed to be quick.
The financial guru was speaking on the The Martin Lewis Money Show: Live on Tuesday evening when he offered the penny pinching travel advice, Somerset Live reports.
On Thursday, March 9, low-cost airline easyJet will be releasing it's Christmas flights, for dates from December 1, 2023 to March 23, 2024.
Martin offered some advice for how to bag the best deal when the flights do drop.
"easyJet's pricing is demand-based, so the more people buying, the higher the price goes - which means the early bird often catches the cheap worm... or flight," he said.
"Tickets are released this Thursday morning,. Could be 5am, 6am, could be 7am. The likelihood is, can't guarantee it, but if you get there very early, you will get the prices very cheap. Every time it has worked before but I'm not guaranteeing it."
Martin's co-presenter Angellica Bell shared a case study from before the pandemic, when one viewer managed to book five return flights to Tenerife at 6am with seat selection for £600.
At 9am, the same flights were on sale for more than £1000.
On his website, MoneySavingExpert.com, Martin has advised holidaymakers to perform a flight comparison before purchasing tickets, just in case another airline is doing the same flight for cheaper.
Over the past year the price of a plane ticket has gone up significantly, in part due to the rising cost of fuel.
Summer flights between the UK and Europe are around 32% more expensive this year than last, averaging at £237 (€271) compared to £180 (€206), according to travel search engine Kayak.
As well as getting up early for easyJet sales, there are other things you can do to maximise your chances of a cheap ticket.
Hayley Berg, an economist at travel site Hopper, has explained when it's usually best to book a plane ticket.
When heading away in May, June and July, she recommends starting to track the fares now.
What can be quite confusing is that not only does leaving it too late push the chance of a pricier plane ticket up, but so does booking too early.
Scott Keyes, founder of travel site Going, calls the sweet spot in the middle the 'Goldilocks window'.
If you are making short haul flights, the window is likely to stretch from three months to one month before.
For long haul trips, the window is much longer - from two to eight months before take-off.
Many price comparison websites such as Google Flights now have graphs tracking the price of a flight overtime.
Once you're in the Goldilocks window, you can use the tracker to see how close you are to the likely lowest price, and then judge whether you should buy or wait a little bit longer.