Inter Miami superstar Lionel Messi is set to release his own hydration drink brand - but observers have already claimed that the refreshment is 'similar' in concept to KSI and Logan Paul's PRIME drink.
The drink is described on the Mas+ website as containing a blend of electrolytes, vitamins and antioxidants, with natural flavors and no artificial sweeteners or colours. In addition, the new brand claims that their drinks contain 10 calories per 16.9 oz bottle, with flavours including 'Miami Punch', in a nod to the World Cup winner's current club.
The similarities with the famed PRIME drink did not pass some people by, though, with debates ensuing on social media even drawing comment from KSI himself. PRIME was launched back in 2022, with their products having been shipped to locations around the globe after becoming a viral trend.
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A post announcing Messi's new product read: "Leo Messi has launched his own hydration drink called Mas+ One of the flavours is called 'Orange d'Or'," with this piquing the interests of influencer KSI, who quickly addressed the supposed similarities with his PRIME drink as he declared: "Looks familiar…"
The YouTuber did not stop there either, as he appeared to weigh in on the long-running debate over whether Messi is the greatest footballer of all time. The online celebrity posted a cryptic nod to the rivalry the Inter Miami star has with Cristiano Ronaldo, posting a snap of the latter, with he caption: "Speed was right, he is the GOAT."
Another post on Twitter /X read: " Lionel Messi ’s new hydration drink is very similar to KSI and Logan’s PRIME, to which one person replied: "I really don’t think there’s a case here. I mean, the only thing they have in common is black vertical text on a solid color bottle. But that’s not enough to establish brand recognition. Messi is safe with this one imo. You can’t copyright text orientation or black text on colour."
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Others seemed excited to try Messi's upcoming drink as one enthusiast said: "Sounds intriguing, might have to give it a try," while another predicted that the product will make a splash in the market, forecasting: "Messi's right foot is bigger than both KSI and Logan Paul combined."
In a statement over the brand's strategy on the Mas+ website, the Miami captain wrote of his wishes ahead of the release, saying: "I wanted a drink that had the ingredients I need and amazing flavor. No compromise on quality ingredients. So I went to work on a drink of my own.
"To achieve my goals, I learned that hydration plays a very important role, he continued, as he spoke about the drink's nutritional value. "I have always had in mind to improve. I've always been about improvement, and wanted to find a drink with both amazing taste and the right ingredients."
Messi added: "But many drinks that are good for you taste bad. Many flavoured drinks have high levels of unhealthy ingredients, so people who drink them consume more sugar, calories, artificial ingredients, and even caffeine than they realize. You shouldn’t have to choose between better ingredients and better taste."