Meghan Markle appears to have a talent for aligning her positive announcements with key Royal Family occasions, however, her team insists this is purely coincidental - a claim now under the microscope.
On the day that The Diana Award was being celebrated, Meghan unveiled her latest venture, a lifestyle blog named American Riviera Orchard. She also released a new product in sync with last week's Trooping the Colour event. Critics argue that such consistently timed overlaps indicate a conscious strategy rather than mere happenstance.
Hollywood publicist and founder of Soul Evolution Media, Sara Fruman, explored the thought process behind these simultaneous reveals.
Sara said: "When you're at the level Meghan and Harry are on, everything you do publicly is intentional."
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On the question of why would Meghan choose to reveal news on days already in the Royal spotlight, Sara claimed: "I would imagine that the intention would be to piggyback off the high-profile day; however, if she were my client, I would have advised her to consider the potential downsides to leveraging that publicity. It'll get her attention, but it's not the right attention."
And Sara had some suggetions on what might be a more suitable course of action, given the storm of controversy.
She told the Express US: "There are plenty of strategies she can use to get publicity, and the most impactful would be to get creative and authentic-neither of which Meghan seems to be doing."
Harry and Meghan have recently added two new PR experts to their team for strategic advice, but there seems to be a snag in their plan.
Sara commented on their advisors, saying: "It appears that Meghan is either getting poor advice or she's not listening to the advice she is given. The latter may be more likely."
Despite frequent faux pas, Meghan doesn't seem troubled by possible backlash, possibly due to her unique fan base, notes the PR expert. "Meghan's following is primarily people who are just interested to see what she will do at this point," said Sara.
Creating interest seems to be a main tactic in Meghan's PR strategy, with fans eagerly anticipating the launch of her website - however, some industry insiders warn that she might be setting her expectations too high.