A popular anti-ageing serum that users say is ‘better’ than Estee Lauder has been slashed to £10 as part of a one-day flash sale. Shoppers can get their hands on the serum for less than a third of the price today as part of Boots’ £10 Tuesday offers.

The L'Oreal Paris Age Perfect Cell Renew Midnight Serum is usually £35, but until midnight, customers can save £25 on the ‘magic in a bottle’ serum. Fans who have used it say it makes skin ‘feel like silk’ and have ditched higher end alternatives for the L’Oreal version.

Formulated to support the skin's own cell renewal process overnight for younger looking skin when you wake, the Age Perfect Cell Renew Midnight Serum is said to work after just one week, the Manchester Evening News reports. And after a month, beauty buffs can expect their wrinkles to appear reduced and skin complexion radiant.

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What’s more is that it’s even gained celebrity approval from Titanic star Kate Winslet. The actress, who is the face of the brand, mentioned she incorporates the cream into her skincare routine along with L'Oréal Paris' True Match Foundation, and it appears numerous shoppers agree with her choice.

The L'Oreal Paris Age Perfect Cell Renew Midnight Serum has racked up a near-perfect overall rating of 4.7 out of five from over 800 reviews. Some have compared the budget-friendly serum to Estee Lauder's Advanced Night Repair Serum Synchronised Multi-Recovery Complex, which is much more expensive at £65 for a bottle.

L'Oreal Paris Age Perfect Cell Renew Midnight Serum

Midnight Serum has been formulated to support skins own cell renewal process so you can wake up to younger looking skin. Non-sticky finish. Comforting and melting texture. Effective on all skin tones and types. It helps protect skin against free radicals during the day, and at night it provides support for the skin when it is most receptive to repair. Wake up to younger-looking skin.

Boots

One shopper said: "This is a wonderful serum, especially for my eye area. My face feels super soft after using it and as a bonus, my wrinkles are going each day. Little by little, you only need a tiny bit so lasts ages. Best serum I've used." A second wrote: "Bought this to try instead of my usual Estée Lauder Advanced Night Repair and I wasn’t disappointed. My skin is soft, smooth and my fine lines are less noticeable. Would 100% recommend and will definitely repurchase."

A third penned: "Love this serum, I've been using Estee Lauder's Advanced Night Repair but honestly I think this one is better, my skin definitely feels more moisturised and as someone with very dry skin its a must! Would definitely recommend." A fourth added: "Absolutely brilliant, sinks into skin making it feel very soft and the smell is lovely. Makes lines look smoother and smaller lines almost disappear. Skin feels so much better."

"Smooth rich texture that leaves skin like silk," mentioned another. "The serum itself has a lovely thick feel, and a very small amount covered my whole face. My skin was soft and silky after I'd applied it, and the next morning my face looked and felt really hydrated. I've been using it for about four weeks and I definitely think the fine lines around my eyes are less noticeable already."

The L'Oreal Paris Age Perfect Cell Renew Midnight Serum has been reduced to £10 (
Image:
Boots)

However, one person gave the L'Oréal Paris Age Perfect Cell Renew Midnight Serum a three-star review because they're 'not noticed any difference' after using the product They wrote: "Neutral. Not yet noticed any difference three weeks in. Luckily bought when half the price. One thing is for sure the dropper is absolutely awful, very difficult to get the serum out, would prefer a pump or just tip it from the bottle."

But another loved their latest Boots purchase, adding: "I would say this is a great dupe for the Estee Lauder Advanced Night Repair Serum Synchronised Multi-Recovery Complex if you want a cheaper alternative. I enjoyed the packaging, the formula and the feel and look of my skin in the morning."

Boots currently appears to be the cheapest place to pick up the serum, coming in at £31.99 at LookFantastic, the serum is £32. Alternatively, shoppers can pick up the Estée Lauder Advanced Night Repair Serum Synchronized Multi-Recovery Complex from Boots on sale for £55 down from £65 or for £57.81 at Sephora. Or you can pick up the Revolution Pro Miracle Night Rescue Serum Advanced Complex for £12 at LookFantastic or the Revolution website.