2 in 5 customers are concerned about AI ethics

Two in five (43%) customers are concerned about ethical AI use, a report from customer experience specialist CX Network has revealed.

29% of CX professionals record a positive impact on customer loyalty as a result of their use of generative AI, but with customers levelling up their understanding of how AI works and uses company data, 55% of CX professionals agree that data privacy and security is becoming more important to customers. As a result, customers are demanding tighter...

30 May 2024 | AI

Marketers race to upskill as AI, analytics and automation reshape the industry

There is an urgent need for marketers to upskill in AI, data analytics and automation to keep pace with the rapid implementation of new technologies.  

This is according to research from the Digital Marketing Institute (DMI), a digital marketing certification specialist.

Its recent study found that more than half (58%) of marketers say their roles are changing due to AI, with 44% already using advanced AI tools such as ChatGPT, Canva, Jasper and...

14 May 2024 | AI

Oracle introduces AI capabilities to help companies boost sales

Oracle has unveiled new artificial intelligence (AI) capabilities within Oracle Fusion Cloud Customer Experience (CX) to help marketers, sellers, and service agents accelerate deal cycles.

The new AI capabilities will help organisations generate more sales faster by automating time-consuming tasks and enabling front office professionals to more precisely target, engage, and serve buyers.

Katrina Gosek, VP of product strategy, Oracle Cloud CX, said: “AI is...

7 May 2024 | AI

AI-powered ad platform OSSA launches in the UK to support small business growth

The UK’s newest self-service digital advertising solution for SMBs, OSSA, has launched, with its sights set on unlocking small business growth in the UK through its AI-powered ad platform.

OSSA is targeting small businesses that desperately need to attract new customers but currently don’t have the time, skills, or resources to do digital advertising.

The product is a one-stop-shop that enables these business owners to create and publish digital campaigns with...

23 April 2024 | Advertising

Cognizant teams with Shopify and Google Cloud to transform enterprise retail

A woman making a payment in a cafe.

Cognizant has formed a strategic alliance with Shopify and Google Cloud to drive digital transformation and platform modernisation for global retailers and brands.

The alliance is focused on bringing together the power of Shopify’s leading commerce platform, Google Cloud’s core cloud infrastructure, and client delivery of Cognizant’s retail industry advisory and technology implementation specialists.

The driving force behind this alliance is a need for retailers...

18 April 2024 | Automation

Lack of customer data is major obstacle in reaping rewards of AI

Research from customer engagement platform Twilio has found that businesses are making good progress on implementing artificial intelligence (AI) to help power customer interactions, but are finding both a lack of customer data, as well as transparency in how they’re using that data, to be significant challenges.

Twilio’s fifth annual State of Customer Engagement Report has revealed the growing importance of brands disclosing how they use customer data to deliver AI-powered...

10 April 2024 | Best Practice

50% of consumers can detect AI-generated content

A recent study by digital asset management firm, Bynder, has uncovered how consumers interact with AI vs human content in 2024.

As more people start to use AI, consumer awareness of the tell-tale signs of content which is not human made is likely to increase. To put this to the test, Bynder ran a study to reveal how many people can tell when content is written fully by AI and how this impacts their engagement and opinions of the associated brand.

In a survey of...

2 April 2024 | Automation

Braze delivers new AI features to boost marketing efficiency and creativity

Customer engagement platform Braze has unveiled several new AI features across its platform designed to inspire marketers' creativity and increase efficiency in delivering more personalised, tailored experiences, all powered through Sage AI by Braze.

With a wealth of knowledge at our fingertips and the advent of AI-powered tools, marketers can inspire creativity with speed and precision. The latest AI features from Braze reflect this paradigm shift, with recent research indicating...

26 March 2024 | Branding

Jameson ‘Arrive Like a Local’ campaign returns with Visa-powered Jameson Passport

Building on the success of Jameson and Pernod Ricard Global Travel Retail (PRGTR)'s 2023 Arrive Like A Local campaign, the interactive traveller experience has returned, activated at more than 36 airports worldwide and supported by a 360 omnichannel strategy.

Reaching the widest audience for any Jameson travel retail campaign ever, the 2024 campaign aims to connect with whiskey lovers across all touchpoints on the traveller journey, not only through the specially curated city...

26 March 2024 | Branding

AI-induced anxiety and SEO volatility among top 10 challenges for marketers in 2024  

Marketing and PR leaders are facing sleepless nights from a series of complex challenges in 2024, with SEO volatility, landing PR coverage, upskilling, and AI-induced anxiety around job security topping a list compiled following new research.  

With the marketing and PR industries already facing high burn out rates and poor mental health, and a new CIPD study reporting that 76% of employees have experienced some form of stress-related staff absence, the new data...

25 March 2024 | Automation