AI Archives - Marketing Tech News

Most customers don’t want companies to use AI for customer service

64% of customers would prefer that companies did not use artificial intelligence (AI) in their customer service.

This is according to a survey by analyst firm Gartner, which also found that 53% of customers would consider switching to a competitor if they found out a company was going to use AI for customer service.

A Gartner survey of 5,728 customers conducted in December 2023 revealed that while customer service leaders are eager to adopt AI, customers remain concerned...

9 July 2024 | AI

Swedish AI startup Hypertype bags €600k to supercharge customer support

Hypertype, a female-founded customer communication automation startup, has successfully raised €600,000 (£506,500) in a recent fundraising round, further boosting Sweden's growing AI landscape.

The investment, spearheaded by Butterfly Ventures and Bust, indicates increasing faith in AI-powered solutions for improving customer care and sales processes.

Established in 2021 by Teenie Fung and Beatrice Baltscheffsky, Hypertype has quickly established itself as a mere AI...

8 July 2024 | AI

Shopify broadens its AI feature suite to engage more businesses

Canadian e-commerce platform Shopify has made its AI-backed tools more widely available in a push to expand the types of services it offers.

The company unveiled this expansion at its biannual product event on Monday, making Sidekick more accessible and enhancing its suite of features with an improved image generation tool to increase its appeal and drive revenue.

One exciting piece of news is that this editing tool will now also work on mobile devices and has been...

25 June 2024 | Advertising

WeArisma launches AI visual search technology to drive creativity in marketing strategies

Earned media analytics company, WeArisma, has launched what it describes as a groundbreaking AI-powered visual search solution to revolutionise how brands discover influential sources to partner with.

This solution is designed to unlock unprecedented search possibilities and drive creativity and efficiency in marketing strategies.

Powered by WeArisma’s unparalleled global earned media data, the intelligent AI technology delves beyond limited keyword searches by...

19 June 2024 | AI

49% of consumers believe they can distinguish between traditional and AI ads on CTV

49% of consumers are confident they can distinguish ads generated by AI versus traditional methods, with nearly half (49%) stating they do not care whether an ad was made using AI or traditional methods as long as it looks authentic.

That’s according to new insights released today by LG Ad Solutions, to determine consumer perceptions and preferences towards the use of AI in CTV advertising.

Ed Wale, VP International at LG Ad Solutions, said: “Consumer appreciation...

17 June 2024 | Advertising

Google introduces advanced AI advertising tools at Marketing Live

Google's new creative tools and immersive ad formats made a big impact on digital marketing at Google Marketing Live.

The annual event was in full swing in New York, where the search giant unveiled numerous innovations. These game-changing advancements provide marketers with new ways to interact with consumers and enhance their advertising campaigns.

Among the most notable introductions is a new search ad experience currently undergoing testing, with plans for wider...

5 June 2024 | Advertising Technology

Amperity redefines composability with the world’s first lakehouse CDP

Amperity, an AI-powered enterprise customer data platform (CDP) for consumer brands, has unveiled a new composable approach for customer data management: the Lakehouse CDP.

Now, brands can seamlessly share live data sets between a CDP and a lakehouse without maintaining ETLs or copying data. IT teams can optimise how data is stored and processed with any platform that uses lakehouses’ open table formats to save time and lower costs. This composable and more secure flow of data...

3 June 2024 | Automation

2 in 5 customers are concerned about AI ethics

Two in five (43%) customers are concerned about ethical AI use, a report from customer experience specialist CX Network has revealed.

29% of CX professionals record a positive impact on customer loyalty as a result of their use of generative AI, but with customers levelling up their understanding of how AI works and uses company data, 55% of CX professionals agree that data privacy and security is becoming more important to customers. As a result, customers are demanding tighter...

30 May 2024 | AI

Marketers race to upskill as AI, analytics and automation reshape the industry

There is an urgent need for marketers to upskill in AI, data analytics and automation to keep pace with the rapid implementation of new technologies.

This is according to research from the Digital Marketing Institute (DMI), a digital marketing certification specialist.

Its recent study found that more than half (58%) of marketers say their roles are changing due to AI, with 44% already using advanced AI tools such as ChatGPT, Canva, Jasper and...

14 May 2024 | AI

Oracle introduces AI capabilities to help companies boost sales

Oracle has unveiled new artificial intelligence (AI) capabilities within Oracle Fusion Cloud Customer Experience (CX) to help marketers, sellers, and service agents accelerate deal cycles.

The new AI capabilities will help organisations generate more sales faster by automating time-consuming tasks and enabling front office professionals to more precisely target, engage, and serve buyers.

Katrina Gosek, VP of product strategy, Oracle Cloud CX, said: “AI is...