Most customers don’t want companies to use AI for customer service

64% of customers would prefer that companies did not use artificial intelligence (AI) in their customer service.

This is according to a survey by analyst firm Gartner, which also found that 53% of customers would consider switching to a competitor if they found out a company was going to use AI for customer service.

A Gartner survey of 5,728 customers conducted in December 2023 revealed that while customer service leaders are eager to adopt AI, customers remain concerned...

9 July 2024 | AI

How LADbible doubled its editorial process speed

LADbible Group is one of the biggest social publishers in the world, with a global audience of nearly 1 billion. The company operates across all major social media channels and reaches 52 million monthly users on its five websites: LADbible, UNILAD, Tyla, SPORTbible, and GAMINGbible.

The problem:

LADbible Group needed to scale its ability to support new and unique types of content in a fast-paced publishing environment.

Having previously used an in-house...

4 July 2024 | Case Studies

1 in 3 senior marketers get 1 hour or less a year to present results to the Board

One in three (30%) senior marketers only get one hour or less a year to present results to their company’s board – that’s five minutes a month, the equivalent to making a tea round – but a quarter (25%) crave more airtime, according to a new survey* by digital PR agency Bottle.  

Men are given longer to show their impact than women – 22% estimate they get over an hour (compared to 16%) per quarter, while one in 10 (11%) female marketers report having ‘no...

28 June 2024 | Best Practice

Amperity announces new media measurement tools

Amperity, the first AI-powered Lakehouse customer data platform (CDP), has announced it expanded its paid media capabilities to help brands close the digital advertising feedback loop with a “first-party data advertising graph”.

Tackling timely reporting challenges for marketing and advertising

Measuring the impact of digital advertising on sales has been a significant challenge due to a lack of timely reporting. Most marketers review digital advertising performance...

26 June 2024 | Digital Marketing

IRCODE’s adtech solution merges physical and digital advertising worlds

Technology firm IRCODE has been launched, debuting what it describes as a first-to-market adtech solution designed to bridge the gap between traditional media and the digital world.

Utilising advanced neural networks and proprietary image retrieval technology, IRCODE enables brands, agencies, and advertisers to create custom, interactive experiences simply by pointing a smartphone at an existing campaign image. It can programme visuals to unlock exclusive experiences, product...

20 June 2024 | Advertising

WeArisma launches AI visual search technology to drive creativity in marketing strategies 

Earned media analytics company, WeArisma, has launched what it describes as a groundbreaking AI-powered visual search solution to revolutionise how brands discover influential sources to partner with.

This solution is designed to unlock unprecedented search possibilities and drive creativity and efficiency in marketing strategies. 

Powered by WeArisma’s unparalleled global earned media data, the intelligent AI technology delves beyond limited keyword searches by...

19 June 2024 | AI

49% of consumers believe they can distinguish between traditional and AI ads on CTV

49% of consumers are confident they can distinguish ads generated by AI versus traditional methods, with nearly half (49%) stating they do not care whether an ad was made using AI or traditional methods as long as it looks authentic.

That’s according to new insights released today by LG Ad Solutions, to determine consumer perceptions and preferences towards the use of AI in CTV advertising.

Ed Wale, VP International at LG Ad Solutions, said: “Consumer appreciation...

17 June 2024 | Advertising

How Going increased trial start rates by 104% month-on-month

Going, an online travel company with over 50 employees, specialises in helping people save money while exploring the world. They have realised that saving money on air travel not only reduces the burden on one's wallet but also allows people to explore wider travel possibilities. Their subscription-based model offers various plans, ranging from a free option to a premium plan priced at $16.58 per month. Going distinguishes itself by providing timely notifications to customers about flight...

14 June 2024 | Case Studies

Gen Z is the nastiest generation with online reviews

46% of Brits say they wouldn’t buy a product or service from a company if a review said it was of poor quality, a survey from small business credit card company Capital on Tap has revealed.

To help business owners, the survey sheds light on what causes people to leave reviews - both positive and negative - as well as the cities across the UK are the most likely to leave negative feedback. 

The full research can be viewed here:...

14 June 2024 | Commerce

64% of Brits in favour of Gen AI marketing

Almost two-thirds (64%) of consumers feel personalised recommendations are important and nearly a third (30%) go as far as to say that personalised recommendations are one of the top ways that brands can improve their overall digital experience. 

However, consumers say greater personalisation must not come at the expense of privacy and data governance with 92% citing that brands must use their data responsibly. 

This is according to Adobe's Digital Trends Report,...

11 June 2024 | AI