News - Marketing Tech News

Most customers don’t want companies to use AI for customer service

64% of customers would prefer that companies did not use artificial intelligence (AI) in their customer service.

This is according to a survey by analyst firm Gartner, which also found that 53% of customers would consider switching to a competitor if they found out a company was going to use AI for customer service.

A Gartner survey of 5,728 customers conducted in December 2023 revealed that while customer service leaders are eager to adopt AI, customers remain concerned...

9 July 2024 | AI

Swedish AI startup Hypertype bags €600k to supercharge customer support

Hypertype, a female-founded customer communication automation startup, has successfully raised €600,000 (£506,500) in a recent fundraising round, further boosting Sweden's growing AI landscape.

The investment, spearheaded by Butterfly Ventures and Bust, indicates increasing faith in AI-powered solutions for improving customer care and sales processes.

Established in 2021 by Teenie Fung and Beatrice Baltscheffsky, Hypertype has quickly established itself as a mere AI...

8 July 2024 | AI

CX trends set to transform the insurance industry in 2024 and 2025

In the past, insurance companies used to focus on products instead of customers. Getting insurance or making a claim was a long and impersonal process, where customers often felt like just another number.

Then, things started to change with the internet and smartphones. Insurance companies began to see the importance of focusing on customer needs and service experience. This was because technology started to give customers more options and control, and they started to expect...

4 July 2024 | Social Media Marketing

How LADbible doubled its editorial process speed

LADbible Group is one of the biggest social publishers in the world, with a global audience of nearly 1 billion. The company operates across all major social media channels and reaches 52 million monthly users on its five websites: LADbible, UNILAD, Tyla, SPORTbible, and GAMINGbible.

The problem:

LADbible Group needed to scale its ability to support new and unique types of content in a fast-paced publishing environment.

Having previously used an in-house...

4 July 2024 | Case Studies

Meta’s potential news blackout in Australia: What it means for the Industry and beyond

Meta has turned the screws in yet another battle between big tech and traditional media, warning it could block news content on Facebook across Australia.

The tech giant's comments represent the strongest indication yet that it's prepared to adopt the same hardline stance in Australia that it took in Canada in 2023 when faced with similar legislation. The audacious move is anticipated to redefine the future of digital news consumption.

At the heart of this conflict...

2 July 2024 | Best Practice

EU cracks down on Temu and Shein: Compliance with DSA under scrutiny

The European Commission has launched a decisive move against popular Chinese online marketplaces Temu and Shein, demanding detailed explanations of their adherence to the Digital Services Act (DSA).

This action follows a complaint from consumer organisations and marks a significant step in the EU's efforts to regulate digital platforms and protect consumers from deceptive practices and illegal products.

In a June 28, 2024 statement, the Commission sent Requests for...

1 July 2024 | Advertising

1 in 3 senior marketers get 1 hour or less a year to present results to the Board

One in three (30%) senior marketers only get one hour or less a year to present results to their company’s board – that’s five minutes a month, the equivalent to making a tea round – but a quarter (25%) crave more airtime, according to a new survey* by digital PR agency Bottle. 

Men are given longer to show their impact than women – 22% estimate they get over an hour (compared to 16%) per quarter, while one in 10 (11%) female marketers report having ‘no...

28 June 2024 | Best Practice

Amperity announces new media measurement tools

Amperity, the first AI-powered Lakehouse customer data platform (CDP), has announced it expanded its paid media capabilities to help brands close the digital advertising feedback loop with a “first-party data advertising graph”.

Tackling timely reporting challenges for marketing and advertising

Measuring the impact of digital advertising on sales has been a significant challenge due to a lack of timely reporting. Most marketers review digital advertising performance...

26 June 2024 | Digital Marketing

Shopify broadens its AI feature suite to engage more businesses

Canadian e-commerce platform Shopify has made its AI-backed tools more widely available in a push to expand the types of services it offers.

The company unveiled this expansion at its biannual product event on Monday, making Sidekick more accessible and enhancing its suite of features with an improved image generation tool to increase its appeal and drive revenue.

One exciting piece of news is that this editing tool will now also work on mobile devices and has been...

25 June 2024 | Advertising

Brandwatch 2024 Digital Marketing: Marketers Embracing AI

At the beginning of the year, we released our Digital Marketing Trends 2024 report, which covers the biggest trends that are shaking up and shaping the digital marketing industry today. This report is backed by social data, statistics, and survey data taken from over 500 marketing experts. You can download the full report here. Let's dive into one trend that's on all marketers' minds: embracing AI.

Mentions of AI are everywhere. Game-changing companies, such as...