7 in 10 CTV users prefer streaming free, ad-supported TV
69% of connected TV (CTV) users prefer streaming free, ad supported streaming TV (FAST) content instead of a paid subscription without ads, and over half (53%) spend two or more hours per week using FAST applications.
That’s according to a new study released today by LG Ad Solutions, 'The Big Shift: Wave III', which marks the third instalment of its annual research series to determine consumer perceptions and behaviours related to CTV.
Ed Wale, VP International,...