Brand discovery via social media overtakes search engines and TV ads
Shoppers are discovering brands and products via social media ads, recommendations, and updates from brands’ social pages more so than other channels, with over a third (38%) discovering brands via these methods, more than search engines (37%) and TV ads (35%).
This is according to the latest Social Media Trends Report from consumer research company GWI, which highlights the evolving habits, thoughts, feelings and actions of social media scrollers.
TikTok is key...