CX trends set to transform the insurance industry in 2024 and 2025

In the past, insurance companies used to focus on products instead of customers. Getting insurance or making a claim was a long and impersonal process, where customers often felt like just another number.

Then, things started to change with the internet and smartphones. Insurance companies began to see the importance of focusing on customer needs and service experience. This was because technology started to give customers more options and control, and they started to expect...

4 July 2024 | Social Media Marketing

Meta’s potential news blackout in Australia: What it means for the Industry and beyond

A man looking at his Facebook profile.

Meta has turned the screws in yet another battle between big tech and traditional media, warning it could block news content on Facebook across Australia.

The tech giant's comments represent the strongest indication yet that it's prepared to adopt the same hardline stance in Australia that it took in Canada in 2023 when faced with similar legislation. The audacious move is anticipated to redefine the future of digital news consumption. 

At the heart of this conflict...

2 July 2024 | Best Practice

Amperity announces new media measurement tools

Amperity, the first AI-powered Lakehouse customer data platform (CDP), has announced it expanded its paid media capabilities to help brands close the digital advertising feedback loop with a “first-party data advertising graph”.

Tackling timely reporting challenges for marketing and advertising

Measuring the impact of digital advertising on sales has been a significant challenge due to a lack of timely reporting. Most marketers review digital advertising performance...

26 June 2024 | Digital Marketing

Metricool: The Digital Swiss Army Knife for Social Media Managers

Metricool is incredibly excited to be a sponsor at this year’s Digital Marketing World Forum! If you haven't heard of us yet, let us introduce ourselves. Metricool is an all-in-one social media management tool, designed to save you time, energy, and resources while optimising your social media strategy.

What Can Metricool Do For You? Content Scheduling: Seamlessly schedule and auto-publish your content across multiple social media platforms simultaneously, ensuring consistency...

24 May 2024 | Marketing

Brand discovery via social media overtakes search engines and TV ads

Social media app logos.

Shoppers are discovering brands and products via social media ads, recommendations, and updates from brands’ social pages more so than other channels, with over a third (38%) discovering brands via these methods, more than search engines (37%) and TV ads (35%). 

This is according to the latest Social Media Trends Report from consumer research company GWI, which highlights the evolving habits, thoughts, feelings and actions of social media scrollers.  

TikTok is key...

24 May 2024 | Advertising

How bad bots are dominating Internet traffic in 2024

How bad bots are dominating Internet traffic in 2024

Almost half (49.6%) of all internet traffic in 2023 was driven by bots - a 2% increase from the previous year, marking the highest level since cybersecurity firm Imperva began monitoring in 2013.

This is according to a study titled 2024 Imperva Bad Bot Report from Thales, a cybersecurity specialist that protects critical applications, APIs and data globally.

Bad bots are sophisticated enough to mimic human interactions, making them notoriously difficult to detect and...

14 May 2024 | AI

Blockchain-based beauty firm KIKI World gets $7m investment 

KIKI, a community commerce company launched in early 2023, has completed its initial funding round with investors including a16z crypto and The Estée Lauder Companies' New Incubation Ventures (NIV), as it opens its platform to a variety of creators and brands.

Other investors in KIKI include: consumer-tech funds Double Down, 2Punks Capital and Advancit, digital communities RedDao and OrangeDao, and the digital creator GMoney. The investment from...

24 April 2024 | Social Media Marketing

Performance only marketing experiencing ‘slow death’ as digital brand builders dominate

New analysis of the ecommerce landscape has revealed the demise of traditional performance only marketing, as sophisticated brand building takes centre stage. 

The report from Nest Commerce reveals that digital brand building described as ‘full funnel performance’ is the needed approach to build awareness and win customers across increasingly video-first platforms including Meta, Tik Tok and Google.

The Readout, is a quarterly trends and learnings report derived...

22 April 2024 | Advertising

British constumers want more than just rewards

The number of British people who expect to be rewarded for their loyalty to brands has increased significantly in the last three years.

Young adults aged 18 to 24 are particularly keen on rewards programmes. More than half (51%) believe being rewarded for loyalty is among the top three ways brands can support society during crises, significantly surpassing their US counterparts (39%).

These are among findings from the latest Value Shift research from Hall &...

12 April 2024 | CMO

Canva acquires UK-founded design platform Affinity

Canva, an online graphic design platform, has acquired Affinity, the award-winning creative software suite for professional photo editing, illustration, graphic design and page layout.

The acquisition significantly bolsters Canva’s vision to build the world’s most comprehensive suite of visual communication tools. While the last decade has seen rapid growth for Canva amongst the 99% of knowledge workers without design training, the integration of Affinity’s professional...

3 April 2024 | Branding