1 in 3 senior marketers get 1 hour or less a year to present results to the Board

One in three (30%) senior marketers only get one hour or less a year to present results to their company’s board – that’s five minutes a month, the equivalent to making a tea round – but a quarter (25%) crave more airtime, according to a new survey* by digital PR agency Bottle.  

Men are given longer to show their impact than women – 22% estimate they get over an hour (compared to 16%) per quarter, while one in 10 (11%) female marketers report having ‘no...

28 June 2024 | Best Practice

WeArisma launches AI visual search technology to drive creativity in marketing strategies 

Earned media analytics company, WeArisma, has launched what it describes as a groundbreaking AI-powered visual search solution to revolutionise how brands discover influential sources to partner with.

This solution is designed to unlock unprecedented search possibilities and drive creativity and efficiency in marketing strategies. 

Powered by WeArisma’s unparalleled global earned media data, the intelligent AI technology delves beyond limited keyword searches by...

19 June 2024 | AI

Marketing budgets have dropped to 7.7% of overall company revenue in 2024

A pile of £20 notes.

Average marketing budgets have fallen to 7.7% of overall company revenue, down from 9.1% in 2023, according to a Gartner survey of 395 CMOs and marketing leaders.

This is according to the annual Gartner 2024 CMO Spend Survey, which was conducted from February to March 2024. Survey respondents were CMOs and marketing leaders in North America and Northern and Western Europe across 10 different industries, company sizes and revenue, with the vast majority of respondents reporting...

31 May 2024 | Best Practice

AnalyticsIQ launches predictive solution to unlock consumer marketing preferences

AnalyticsIQ, a provider of predictive people-based data, is excited to announce its latest innovation in marketing data and analytics: ChannelIQ.

This expansion and new addition to AnalyticsIQ's comprehensive suite of predictive data solutions provides reliable and actionable insight into consumer marketing channel preferences, giving brands and marketers the ability to optimise their messaging, targeting, and overall campaign performance.

ChannelIQ is an innovative...

1 May 2024 | Campaigns

Will AI be your next marketing assistant?

In the ever-evolving marketing landscape, one technology emerges as the potential linchpin – Gen AI. Revered for helping businesses move further, faster and more efficiently, does it also hold the key to a new way of creative campaigns?

I recently discussed this topic and more with Rio Longacre, MD at Slalom, and Jon Williams, global head of agency business development at AWS.

Gen AI: Making sense of the mania

During our conversation, Longacre describes a...

29 April 2024 | AI

British constumers want more than just rewards

The number of British people who expect to be rewarded for their loyalty to brands has increased significantly in the last three years.

Young adults aged 18 to 24 are particularly keen on rewards programmes. More than half (51%) believe being rewarded for loyalty is among the top three ways brands can support society during crises, significantly surpassing their US counterparts (39%).

These are among findings from the latest Value Shift research from Hall &...

12 April 2024 | CMO

Lack of customer data is major obstacle in reaping rewards of AI

Research from customer engagement platform Twilio has found that businesses are making good progress on implementing artificial intelligence (AI) to help power customer interactions, but are finding both a lack of customer data, as well as transparency in how they’re using that data, to be significant challenges.

Twilio’s fifth annual State of Customer Engagement Report has revealed the growing importance of brands disclosing how they use customer data to deliver AI-powered...

10 April 2024 | Best Practice

Sprout Social launches mentorship network for marketers

Sprout Social, a provider of cloud-based social media management software, has revealed that its virtual community platform, The Arboretum, has launched a new mentorship program for social media and marketing professionals.

The Arboretum Mentorship Network is available to Arboretum members and is currently accepting applications for mentors and mentees who want to develop their careers, further engage with their community and give back to the industry.

Open to all...

22 March 2024 | CMO

Number of CMOs responsible for sales enablement has doubled over the past year 

Seismic, a specialist in enablement, has found that the number of CMOs responsible for sales enablement in EMEA has doubled over the past year, jumping from 10% in 2022 to 19% in 2023.  

The research, conducted in collaboration with the martech and sales enablement educator LXA, identifies a trend concerning a shift in sales enablement accountability as more organisations assign ownership to the marketing function. This presents a promising sign for overcoming operational siloes...

8 March 2024 | Advertising

Two thirds of PR pros can’t prove their work helps their business or client

Someone at a desk working on design and marketing.

Just one third of PR professionals align their activity with commercial goals, according to research from CoverageBook.

The survey of over 350 senior PR and marketing professionals reveals a significant disconnect between how the PR industry measures and reports on activity and what senior leaders and budget holders expect to see. 

This research comes at a time when clients are putting increased scrutiny on PR teams to demonstrate impact. While the industry is finally...

4 March 2024 | Best Practice