Automation Archives - Marketing Tech News

Amperity redefines composability with the world’s first lakehouse CDP

Amperity, an AI-powered enterprise customer data platform (CDP) for consumer brands, has unveiled a new composable approach for customer data management: the Lakehouse CDP.

Now, brands can seamlessly share live data sets between a CDP and a lakehouse without maintaining ETLs or copying data. IT teams can optimise how data is stored and processed with any platform that uses lakehouses’ open table formats to save time and lower costs. This composable and more secure flow of data...

3 June 2024 | Automation

How bad bots are dominating Internet traffic in 2024

Almost half (49.6%) of all internet traffic in 2023 was driven by bots - a 2% increase from the previous year, marking the highest level since cybersecurity firm Imperva began monitoring in 2013.

This is according to a study titled 2024 Imperva Bad Bot Report from Thales, a cybersecurity specialist that protects critical applications, APIs and data globally.

Bad bots are sophisticated enough to mimic human interactions, making them notoriously difficult to detect and...

14 May 2024 | AI

Marketers race to upskill as AI, analytics and automation reshape the industry

There is an urgent need for marketers to upskill in AI, data analytics and automation to keep pace with the rapid implementation of new technologies.

This is according to research from the Digital Marketing Institute (DMI), a digital marketing certification specialist.

Its recent study found that more than half (58%) of marketers say their roles are changing due to AI, with 44% already using advanced AI tools such as ChatGPT, Canva, Jasper and...

14 May 2024 | AI

Elevating Digital Marketing Innovation with Cape at DMWF London 2024

Today’s fast-paced market asks for an insane amount of content with dozens of local interpretations, like market specific offers, deals, translations, and city- or even street names. Manually creating that content, while staying on-brand, can feel like an impossible job.Get ready to automate your digital marketing campaigns at superhero speed with Cape! Create assets, scale creative versioning, and publish truly audience-centric campaigns to your desired channels in no time. Our platform...

9 May 2024 | Automation

Cognizant teams with Shopify and Google Cloud to transform enterprise retail

Cognizant has formed a strategic alliance with Shopify and Google Cloud to drive digital transformation and platform modernisation for global retailers and brands.

The alliance is focused on bringing together the power of Shopify’s leading commerce platform, Google Cloud’s core cloud infrastructure, and client delivery of Cognizant’s retail industry advisory and technology implementation specialists.

The driving force behind this alliance is a need for retailers...

18 April 2024 | Automation

80% of global smishing attacks targeted EU citizens

New data from international connectivity enabler BICS has revealed it blocked 507 million fraudulent spam calls and robocalls across its network in 2023 – up 28% from the 395 million calls blocked in 2022. In total, BICS saved its customers 87 million EUR in estimated costs of wholesale fraud exposure

The figures reveal an alarming persistence – and growing complexity – in telecom fraud schemes. The ITW Global Leaders’ Forum (GLF) recently reported 92% of carriers are...

15 April 2024 | Automation

50% of consumers can detect AI-generated content

A recent study by digital asset management firm, Bynder, has uncovered how consumers interact with AI vs human content in 2024.

As more people start to use AI, consumer awareness of the tell-tale signs of content which is not human made is likely to increase. To put this to the test, Bynder ran a study to reveal how many people can tell when content is written fully by AI and how this impacts their engagement and opinions of the associated brand.

In a survey of...

2 April 2024 | Automation

AI-induced anxiety and SEO volatility among top 10 challenges for marketers in 2024

Marketing and PR leaders are facing sleepless nights from a series of complex challenges in 2024, with SEO volatility, landing PR coverage, upskilling, and AI-induced anxiety around job security topping a list compiled following new research.

With the marketing and PR industries already facing high burn out rates and poor mental health, and a new CIPD study reporting that 76% of employees have experienced some form of stress-related staff absence, the new data...

25 March 2024 | Automation

Digital Marketing Institute launches AI in Digital Marketing course to plug AI skills gap

The Digital Marketing Institute (DMI), a provider of Digital Marketing Certification, has launched its first Artificial Intelligence (AI) in Digital Marketing course, following overwhelming demand from marketers.

The decision to launch the course comes following DMI’s latest Membership Survey in 2023, which found AI to be the top skill members are looking to develop over the next 12 months.

The course will bridge the AI knowledge gap for marketers of all...

20 February 2024 | Advertising

‘Bullish’ marketing industry plans to boost spending power in 2024

UK marketing leaders are gearing up for a ‘bullish’ 2024, with more than 70% planning to boost digital budgets this year, new data shows.

Following four years of economic flatlining and commercial pressures for many of the UK’s top marketers, 2024 is expected to see a resurgence in industry optimism, with increased investment being directed in key growth areas including AI, websites, SEO, broadcast and podcasts, as well as email and content...