IRCODE’s adtech solution merges physical and digital advertising worlds

Technology firm IRCODE has been launched, debuting what it describes as a first-to-market adtech solution designed to bridge the gap between traditional media and the digital world.

Utilising advanced neural networks and proprietary image retrieval technology, IRCODE enables brands, agencies, and advertisers to create custom, interactive experiences simply by pointing a smartphone at an existing campaign image. It can programme visuals to unlock exclusive experiences, product...

20 June 2024 | Advertising

49% of consumers believe they can distinguish between traditional and AI ads on CTV

49% of consumers are confident they can distinguish ads generated by AI versus traditional methods, with nearly half (49%) stating they do not care whether an ad was made using AI or traditional methods as long as it looks authentic.

That’s according to new insights released today by LG Ad Solutions, to determine consumer perceptions and preferences towards the use of AI in CTV advertising.

Ed Wale, VP International at LG Ad Solutions, said: “Consumer appreciation...

17 June 2024 | Advertising

Google introduces advanced AI advertising tools at Marketing Live

Google introduces advanced AI advertising tools at Marketing Live event

Google's new creative tools and immersive ad formats made a big impact on digital marketing at Google Marketing Live.

The annual event was in full swing in New York, where the search giant unveiled numerous innovations. These game-changing advancements provide marketers with new ways to interact with consumers and enhance their advertising campaigns.

Among the most notable introductions is a new search ad experience currently undergoing testing, with plans for wider...

5 June 2024 | Advertising Technology

Brand discovery via social media overtakes search engines and TV ads

Social media app logos.

Shoppers are discovering brands and products via social media ads, recommendations, and updates from brands’ social pages more so than other channels, with over a third (38%) discovering brands via these methods, more than search engines (37%) and TV ads (35%). 

This is according to the latest Social Media Trends Report from consumer research company GWI, which highlights the evolving habits, thoughts, feelings and actions of social media scrollers.  

TikTok is key...

24 May 2024 | Advertising

AI-powered ad platform OSSA launches in the UK to support small business growth

The UK’s newest self-service digital advertising solution for SMBs, OSSA, has launched, with its sights set on unlocking small business growth in the UK through its AI-powered ad platform.

OSSA is targeting small businesses that desperately need to attract new customers but currently don’t have the time, skills, or resources to do digital advertising.

The product is a one-stop-shop that enables these business owners to create and publish digital campaigns with...

23 April 2024 | Advertising

7 in 10 CTV users prefer streaming free, ad-supported TV

Two children watching TV.

69% of connected TV (CTV) users prefer streaming free, ad supported streaming TV (FAST) content instead of a paid subscription without ads, and over half (53%) spend two or more hours per week using FAST applications.  

That’s according to a new study released today by LG Ad Solutions, 'The Big Shift: Wave III', which marks the third instalment of its annual research series to determine consumer perceptions and behaviours related to CTV. 

Ed Wale, VP International,...

16 April 2024 | Advertising

Crimtan and Fast Train Media partner to revolutionise travel advertising

Programmatic advertising expert Crimtan has collaborated with Fast Train Media, renowned for its innovative global travel guides, to bolster its advertising offering.

Fast Train Media specialises in crafting engaging and value-driven guides to some of the world's most expensive cities. The strategic partnership leverages Crimtan's expertise in programmatic advertising alongside Fast Train Media’s rich first-party data, providing advertisers with cutting-edge digital advertising...

4 April 2024 | Advertising

Playable ads drive 20x more installs than banners

A woman sitting on the floor, using a laptop.

Liftoff, a growth acceleration platform for the mobile industry, has unveiled its sixth annual Mobile Ad Creative Index. The report analyses trends across four key app verticals: gaming, e-commerce, finance, and entertainment.

With increased competition, the report highlights the need for advertisers to optimize spending across platforms and ad formats. For e-commerce, the cost per install (CPI) on Android is lower across all ad types, with native ads offering the strongest value...

12 March 2024 | Advertising

Pepsi MAX unveils giant CGI can on the Thames to celebrate new visual identity

Pepsi MAX has unleashed its first major redesign in fourteen years by dropping a striking  piece of CGI footage with a jaw-dropping scene in North Greenwich, London.

The striking video was released to celebrate the cola brand’s evolution into its dynamic new era, featuring a re-designed and refreshed electric blue and black logo.

The video of the larger-than-life installation dropping in different countries across the world,  featured a digitally-altered piece...

11 March 2024 | Advertising

Vevo teams up with PubMatic to expand programmatic buying across its CTV network

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has partnered with Vevo, a music video network.

The collaboration will allow for an accelerated phase of programmatic CTV growth for Vevo, allowing advertisers to drive scaled reach across its premium library.

Vevo’s global network spans more than 800,000 videos, boasting a total monthly average of 25 billion views. Partnering with PubMatic will offer...

6 March 2024 | Advertising