Advertising Archives - Marketing Tech News

EU cracks down on Temu and Shein: Compliance with DSA under scrutiny

The European Commission has launched a decisive move against popular Chinese online marketplaces Temu and Shein, demanding detailed explanations of their adherence to the Digital Services Act (DSA).

This action follows a complaint from consumer organisations and marks a significant step in the EU's efforts to regulate digital platforms and protect consumers from deceptive practices and illegal products.

In a June 28, 2024 statement, the Commission sent Requests for...

1 July 2024 | Advertising

Shopify broadens its AI feature suite to engage more businesses

Canadian e-commerce platform Shopify has made its AI-backed tools more widely available in a push to expand the types of services it offers.

The company unveiled this expansion at its biannual product event on Monday, making Sidekick more accessible and enhancing its suite of features with an improved image generation tool to increase its appeal and drive revenue.

One exciting piece of news is that this editing tool will now also work on mobile devices and has been...

25 June 2024 | Advertising

IRCODE’s adtech solution merges physical and digital advertising worlds

Technology firm IRCODE has been launched, debuting what it describes as a first-to-market adtech solution designed to bridge the gap between traditional media and the digital world.

Utilising advanced neural networks and proprietary image retrieval technology, IRCODE enables brands, agencies, and advertisers to create custom, interactive experiences simply by pointing a smartphone at an existing campaign image. It can programme visuals to unlock exclusive experiences, product...

20 June 2024 | Advertising

49% of consumers believe they can distinguish between traditional and AI ads on CTV

49% of consumers are confident they can distinguish ads generated by AI versus traditional methods, with nearly half (49%) stating they do not care whether an ad was made using AI or traditional methods as long as it looks authentic.

That’s according to new insights released today by LG Ad Solutions, to determine consumer perceptions and preferences towards the use of AI in CTV advertising.

Ed Wale, VP International at LG Ad Solutions, said: “Consumer appreciation...

17 June 2024 | Advertising

WACL, Snap, YouTube and Pinterest call for better representation of women in advertising

Women in Advertising, Communications and Leadership (WACL), in collaboration with influencer marketing agency Billion Dollar Boy, has launched a creative campaign as part of its ongoing Represent Me initiative.

The purpose of the campaign is to amplify WACL’s purpose, which is to accelerate gender equality in our industry.

There is an increasing body of evidence from multiple sources, including IPSOS’s A Woman’s Worth, System 1’s Feeling...

3 June 2024 | Advertising

Brand discovery via social media overtakes search engines and TV ads

Shoppers are discovering brands and products via social media ads, recommendations, and updates from brands’ social pages more so than other channels, with over a third (38%) discovering brands via these methods, more than search engines (37%) and TV ads (35%).

This is according to the latest Social Media Trends Report from consumer research company GWI, which highlights the evolving habits, thoughts, feelings and actions of social media scrollers.

TikTok is key...

24 May 2024 | Advertising

43% of Gen Z think ads in games ruin the experience

The ZBD Gen Z Gamer Study has shed light on the central role that video gaming plays in how 18-25 year olds play, socialise, express themselves and engage with brands and influencers.

Based on a survey of more than 2,000 Gen Z gamers in the US, the study is a deep dive exploration of what shapes Gen Z behavior, with invaluable insights for brands, advertisers, game developers and publishers.

It is estimated Gen Z’s spending power is upwards of $360bn in the US...

21 May 2024 | Advertising

AI-powered ad platform OSSA launches in the UK to support small business growth

The UK’s newest self-service digital advertising solution for SMBs, OSSA, has launched, with its sights set on unlocking small business growth in the UK through its AI-powered ad platform.

OSSA is targeting small businesses that desperately need to attract new customers but currently don’t have the time, skills, or resources to do digital advertising.

The product is a one-stop-shop that enables these business owners to create and publish digital campaigns with...

23 April 2024 | Advertising

Performance only marketing experiencing ‘slow death’ as digital brand builders dominate

New analysis of the ecommerce landscape has revealed the demise of traditional performance only marketing, as sophisticated brand building takes centre stage.

The report from Nest Commerce reveals that digital brand building described as ‘full funnel performance’ is the needed approach to build awareness and win customers across increasingly video-first platforms including Meta, Tik Tok and Google.

The Readout, is a quarterly trends and learnings report derived...

22 April 2024 | Advertising

7 in 10 CTV users prefer streaming free, ad-supported TV

69% of connected TV (CTV) users prefer streaming free, ad supported streaming TV (FAST) content instead of a paid subscription without ads, and over half (53%) spend two or more hours per week using FAST applications.

That’s according to a new study released today by LG Ad Solutions, 'The Big Shift: Wave III', which marks the third instalment of its annual research series to determine consumer perceptions and behaviours related to CTV.

Ed Wale, VP International,...