Social Media
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818 Tequila mixes cocktail of sustainability, social media and celebrity
Founded by Kendall Jenner, the brand reaches Gen Z through cultural hooks and understanding the cohort’s priorities, said CMO Kathleen Braine.
By Nicole Ortiz • July 2, 2024 -
Philadelphia cream cheese spreads original song across streaming, TikTok
The Kraft Heinz brand prepares for the Fourth of July with a radio-ready jingle, “Land of the Cream Cheese,” by rising country star Travis Yee.
By Chris Kelly • July 2, 2024 -
Trendline
Top 5 stories from Marketing Dive
A look at how areas of growing investment, including retail media networks and the creator economy, could be impacted by the death of the cookie and generative AI.
By Marketing Dive staff -
Motorola walks the runway with entirely AI-generated campaign
To promote new folding smartphones powered by artificial intelligence, the firm used different tools to create phone-inspired fashions for virtual models.
By Chris Kelly • July 1, 2024 -
Toyota targets Gen Z, millennials on YouTube with Corolla Hybrid short film
The new “Getaway Driver” video riffs on classic horror film tropes and features comic-actor and social media personality King Bach.
By Aaron Baar • June 27, 2024 -
Coors Light will bury its latest Patrick Mahomes ad in a time capsule
The latest video and stunt from the Molson Coors flagship toys with NFL rules about players promoting beer.
By Chris Kelly • June 26, 2024 -
TikTok Shop looks to woo small businesses with accelerators
Despite facing a U.S. ban, the social media platform is investing in resources to help scale women- and LGBTQIA+-owned businesses.
By Tatiana Walk-Morris • June 26, 2024 -
Persil plans 24-hour ‘Wardrobe Refresh Hotline’ on TikTok Live
The laundry detergent brand teamed with fashion designer Christian Siriano for the event to offer advice on washing techniques, fabric care and styling.
By Aaron Baar • June 26, 2024 -
Chipotle extends coveted Celebrity Card to fans on social media
Consumers can apply for the card once reserved for notable figures across TikTok, Instagram and X to receive one free meal per day for a year.
By Jessica Deyo • June 25, 2024 -
Opinion
How brands can navigate pre-election chaos on social media
As the 2024 election looms, brands must be extra mindful of all areas of their social media operations, according to Scott Parker, CEO of Social Factor.
By Scott Parker • June 24, 2024 -
Johnsonville looks to juice social media algorithms with positive content
The sausage company is collaborating with influencers and other brands to push social media algorithms to serve “more outreach and less outrage.”
By Chris Kelly • June 21, 2024 -
Meta unveils AI-powered Messenger chatbot, Threads API at Cannes Lions
Meta talked up a number of new messaging and advertising tools to marketers and agencies in France last week.
By Aaron Baar • June 20, 2024 -
Michelob Ultra goes for Copa América gold with biggest summer program ever
The AB InBev brand’s “Summer of Team USA” push includes a new TV commercial, on-site activations and a merch partnership with Puma.
By Sara Karlovitch • June 18, 2024 -
NBCU unveils Paris Creator Collective for Olympics coverage
The program includes partnerships with platforms like TikTok and YouTube and will allow advertiser partners to create sponsored posts with select creators.
By Jessica Deyo • June 18, 2024 -
Why E.l.f. stepped into the wild for its latest entertainment play
Chief Brand Officer Laurie Lam explains the social-listening inspiration behind the beauty marketer’s documentary-style “Peculiar Behavior” campaign.
By Jessica Deyo • June 18, 2024 -
Walmart signs as partner for Forbes’ inaugural Creator Upfronts
The event will connect marketers with top creators and represents a continued push by Walmart to build muscle around digital marketing services.
By Jessica Deyo • June 14, 2024 -
Opinion
Why brands should be championing women’s sports from sideline to spotlight
The increase in ROI for brands that buy into women’s sports is a phenomenon unlike anything in marketing, writes Gray Wolf co-founder Layton Lassiter.
By Layton Lassiter • June 12, 2024 -
Column
Sociable: Reddit announces brand safety and suitability partnership with DoubleVerify
DoubleVerify will offer assurance that ads are being displayed in safe environments on Reddit, within the limits of its reporting tools.
By Andrew Hutchinson • June 11, 2024 -
Advocacy group taps creators to call for gender equality in ad industry
Women in Advertising, Communications and Leadership’s new campaign asks women creators what representation in the industry means to them.
By Aaron Baar • June 6, 2024 -
Opinion
Marketers should stop being fearful of Reddit — here’s why
Opportunities for research, community engagement and amplified reach make the platform a worthy player, according to Boathouse’s Geoff Gates.
By Geoff Gates • June 5, 2024 -
Column
Sociable: Gen Z prefers social media to Google for some searches, study says
Google Search still reigns for finding local services while TikTok takes the lead on discovery for gift ideas, hair and makeup and well-being.
By Andrew Hutchinson • June 4, 2024 -
LG fuels positivity on social media with ‘Optimism your feed’ playlist
The global playlist is a compilation of influencer-backed content that, when viewed, is meant to spur the delivery of more positive content by algorithms.
By Jessica Deyo • May 30, 2024 -
Heinz Pickle Ketchup gets digital-heavy campaign for US rollout
The effort from agency Rethink includes street interviews with consumers to show what they expect it to taste like before trying the new condiment.
By Aaron Baar • May 28, 2024 -
E.l.f.’s heavier marketing investment helps cosmetics brand keep its edge
A collaboration with edgy water brand Liquid Death and Roblox gaming plays are helping the cosmetics marketer grow sales and win over Gen Z.
By Peter Adams • May 24, 2024 -
Heineken Silver settles Deadpool, Wolverine rivalry in new ad
A new spot starring actors Ryan Reynolds and Hugh Jackman sees the Marvel superheroes put aside their differences over cans of the light beer.
By Sara Karlovitch • May 22, 2024 -
Q&A
How United Airlines flies with Wrexham to cultural relevancy
The airline is “opening the aperture” of its sponsorship of the Welsh soccer club with branded swag, said Chief Advertising Officer Maggie Schmerin.
By Chris Kelly • May 21, 2024