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Marketing 2019
Key stats at the half
July 8, 2019
By:
the Marketing Dive team
Industry trends
The world's most valuable brand is worth $315.5 billion.
Source:
Kantar
43 months
Average CMO tenure dropped by 1 month this year.
Source:
Spencer Stuart
↑ 4.7%
Global online ad spend is set to grow 4.7% this year, up from the 4% forecast in December 2018.
Source:
Zenith
43%
Nearly half of advertisers planned to increase spending on influencer marketing by April.
Source:
ANA
Campaigns that made a splash so far this year
1:22:27
Reese goes all-in on ASMR with feature-length film
The full Reese's video times in at nearly 1 hour and 30 minutes.
While 2.2 million people viewed the trailer, just 490,000 saw the full film.
Source:
YouTube
Reese The Movie: A Movie About Reese (An ASMR Experience)
Credit:
Reese Canada on YouTube
1.5M
Gillette tackles toxic masculinity in short film that nods to #MeToo
Of the more than 1.5 million social media mentions, 1.1 million were within the campaign's first 24 hours.
Source:
Talkwalker
No. 5 in likeability ranking of Q1 ads.
Source:
Ace Metrix
Sentiment: 32% 😀, 36% 😠, 32% 😒
Source:
Talkwalker
46,500
Bud Light's "Game of Thrones" Super Bowl spot snagged more than 46,500 social mentions
Sentiment: 22% 😀, 4% 😠
Source:
Talkwalker
The beer brand spent an estimated $33.2 million on new creative for the Super Bowl.
Source:
Kantar
2,750
Oreo used 2,750 cookies to reenact the "Game of Thrones" title sequence
Twelve percent of "Game of Thrones" fans have a favorable view of Oreo compared to just 3% for the average consumer.
Source:
YouGov
Oreo x Game of Thrones Title Sequence
Credit:
OREO Cookie on YouTube
15,000
Taco Bell's hotel debut scored around 15,000 social mentions
Sentiment: 24% 😀, 8% 😠, 68% 😒
Source:
Talkwalker
One night at "The Bell" costs $169.
Source:
Adweek
Reservations sold out in two minutes.
Source:
CNBC
3,000
KFC's sexy Mother's Day video spurred 3,000 brand mentions
Sentiment: 27% 😀, 9% 😠, 64% 😒
Source:
Talkwalker
5,500
Kylie Jenner's OOH campaign pushes ads to more than 5,500 signs
It's reportedly the largest-ever programmatic OOH campaign, with thousands of digital screens at shopping malls and along highways.
Source:
Adomni
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