The Latest
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Brand growth drivers: Here’s what the numbers say
One of the best ways to achieve brand growth is deeper market penetration, per a recent Kantar report.
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Pure Leaf taps Lindsay Lohan to defy hustle culture with a ‘Tea Break’
A new campaign includes a minute-plus-long spot starring Lohan and a landing page that offers drafted “away on a tea break” messages.
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Toyota targets Gen Z, millennials on YouTube with Corolla Hybrid short film
The new “Getaway Driver” video riffs on classic horror film tropes and features comic-actor and social media personality King Bach.
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Report: Gen Alpha’s tech sophistication will challenge brand strategies
The most digital generation already has a more grounded perception of companies than kids of the past, valuing creative enablers like Lego most.
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TikTok Shop looks to woo small businesses with accelerators
Despite facing a U.S. ban, the social media platform is investing in resources to help scale women- and LGBTQIA+-owned businesses.
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Coors Light will bury its latest Patrick Mahomes ad in a time capsule
The latest video and stunt from the Molson Coors flagship toys with NFL rules about players promoting beer.
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Persil plans 24-hour ‘Wardrobe Refresh Hotline’ on TikTok Live
The laundry detergent brand teamed with fashion designer Christian Siriano for the event to offer advice on washing techniques, fabric care and styling.
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Toys R Us creates first brand film to use OpenAI’s text-to-video tool
The toy brand’s production arm partnered with agency Native Foreign to quickly create a film using Sora, which is only available to alpha testers.
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Verizon unveils future-facing new look with ad campaign nodding to its past
The telecom is resurrecting its once-ubiquitous “Can You Hear Me Now?” slogan to promote a new logo from Publicis design shop Turner Duckworth.
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Chipotle extends coveted Celebrity Card to fans on social media
Consumers can apply for the card once reserved for notable figures across TikTok, Instagram and X to receive one free meal per day for a year.
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PepsiCo experiments with Smart Cans, AI tech to improve personalization
At Cannes Lions, the marketer showed off a new AI Hydration Coach for Gatorade and connected device for Pepsi inspired by its can shape.
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Chili’s arcade-inspired video game slams rising fast food prices
Inspired by the cult classic BurgerTime, the game is meant to drive loyalty program sign-ups and serve as an outlet to vent frustration.
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Target reshuffles C-suite
Among the changes, current Chief Marketing Officer Lisa Roath will become chief merchandising officer of food, essentials and beauty early next year.
Updated June 25, 2024 -
Retrieved from Havas on June 23, 2024
Havas preps for future with hefty tech investment, integrated communications
The holding company is doubling down on artificial intelligence to meet clients’ growing demands for integrated communications solutions.
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WPP promises brands ‘exponentially more content’ with AI Production Studio
Ford and L’Oréal piloted the tool for quickly creating text, image and video assets with the aid of cutting-edge Nvidia technology.
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Column
Campaign Trail: Coca-Cola spills soda to focus on moments of connection
David Miami took the attention off the iconic brand entirely and gave it to true-to-life human interactions in the latest iteration of the “Real Magic” platform.
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Forrester: 91% of US ad agencies are currently using, exploring generative AI
More than half of agency decision-makers expect the tech to have a significant or very significant impact on key aspects of their agency’s ecosystem.
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Macy’s kicks off summer with first campaign under new CMO
Developed with agency Mono, the effort is the retailer’s first big campaign since Sharon Otterman joined as chief marketer six months ago.
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Opinion
How brands can navigate pre-election chaos on social media
As the 2024 election looms, brands must be extra mindful of all areas of their social media operations, according to Scott Parker, CEO of Social Factor.
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Johnsonville looks to juice social media algorithms with positive content
The sausage company is collaborating with influencers and other brands to push social media algorithms to serve “more outreach and less outrage.”
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How Carl’s Jr. is driving in-store visits with AI-fueled CTV advertising
The QSR paired contextual targeting data with IRIS.TV’s private marketplace to engage young men with shared interests like anime and gaming.
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Amazon unveils cookieless ad-targeting solution at Cannes Lions
Ad Relevance uses artificial intelligence to analyze billions of browsing, shopping and streaming signals and improved addressability in testing.
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Michelob Ultra goes for Copa América gold with biggest summer program ever
The AB InBev brand’s “Summer of Team USA” push includes a new TV commercial, on-site activations and a merch partnership with Puma.
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Why E.l.f. stepped into the wild for its latest entertainment play
Chief Brand Officer Laurie Lam explains the social-listening inspiration behind the beauty marketer’s documentary-style “Peculiar Behavior” campaign.
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Gopuff’s brand-building drive gets celebrity boost from Tom Brady
The NFL icon, already an investor, will aid with content creation and is curating a new health and wellness category on the delivery platform.