Baiba Matisone

Brand & Creative Strategy Consultant (Freelance)

View articles by Baiba Matisone

Analyzing Brand and Creative Strategy…

July 19, 2024

163 likes11 comments

Exploring the Longevity of the 4C Model

Exploring the Longevity of the 4C Model

July 5, 2024

279 likes38 comments

Are we Strategists or Planners? (survey results)

Are we Strategists or Planners? (survey…

December 9, 2023

286 likes41 comments

Is campaign reverse engineering really useful?

Is campaign reverse engineering really…

April 27, 2023

86 likes33 comments

Do we need another reading list?

Do we need another reading list?

November 23, 2022

102 likes28 comments

Question everything?

Question everything?

December 19, 2020

43 likes2 comments

If someone isn't nervous, your game is weak

If someone isn't nervous, your game is weak

July 27, 2020

43 likes

How to create a portfolio as a strategist

How to create a portfolio as a strategist

July 21, 2019

98 likes2 comments